influencer marketing, influencer consulting, influencer expert, influencer coaching

Brand Ambassadors: How to Get People Talking about Your Business

Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it’s one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one.

That said, no business ever grew simply by holding on to the customers they have. Over time, some customers are bound to leave. It’s a normal part of life and not something you can avoid. That means that you need to dedicate some of your time and resources to finding affordable ways to attract new customers to your business. One of the best ways to do that is to get your existing customers talking about what you have to offer. In other words, you need brand ambassadors.

What Is a Brand Ambassador?

In the world of diplomatic relations, an ambassador is someone who adheres to protocol and helps to pave the way for the treaties, deals, and negotiations that are an essential part of politics. An ambassador lives and works among the locals, learning about them and helping the two countries – his home country and the place he lives – to come to a meeting of the minds.

A brand ambassador plays a similar but not identical role. You probably already know that online reviews play a big part in a majority of buying decisions. In fact, 88{2aaf9bead1d0baf9b381b78aa6f3aa5edb8a3c7844ccecacbfabeea8375580b3} of all consumers say that they look at online reviews before purchasing, and most of those say that the reviews they read have a direct impact on whether they buy.

A brand ambassador is like a reviewer, only better. An ambassador is a person who openly advocates for your brand. They talk about it, and when other people ask for a recommendation they’re quick to jump in with a push for people to buy from you. In other words, a single brand ambassador is like a free ad – one that’s aimed directly at people who are in the market for your product and looking for advice.