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facebook: Sales Tip #3: Boost your most important posts

Facebook’s algorithms have evolved significantly in recent years. Statistics show that the average business post reaches only about 16{2aaf9bead1d0baf9b381b78aa6f3aa5edb8a3c7844ccecacbfabeea8375580b3} of followers organically. If you want to guarantee that your most important posts will be seen by the majority of your followers, you need to take advantage of Facebook’s “boost post” option, which will display your post in the newsfeeds of both your current followers and their social media contacts.

You can boost a post for as little as five dollars, and the increase in engagement is well worth the expenditure. Incidentally, you can also boost a post to reach a new, targeted audience based on your specifications.