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facebook: Strategy #2: Reach More of Your Fan Base

In order to convert more fans into customers, first your fans actually have to SEE what you are posting and promoting so they have the opportunity to become a customer.  One of the most dramatic changes Facebook has made recently is minimizing organic reach for brands.  Basically this means that only a tiny fraction of your fans will see your updates in their newsfeed.  According to Edge Rank Checker as of march 2014 it was estimated that you reach about 6.5{2aaf9bead1d0baf9b381b78aa6f3aa5edb8a3c7844ccecacbfabeea8375580b3} of your fan base with every post you make on your fan page.

There’s a number of ways you can increase your posts visibility within your fans newsfeed, and one of the best ways is to promote your posts.  A promoted post starts off just like any other post you’ve made on your fan page.  You simply choose a post you want to promote, like a special sale, or a story you want to share about your business.  Then you set a budget and the post is shared to a set number of Facebook members depending on your budget.  Your post will be seen by your fans, and even friends of your fans depending on your budget.  Promoting your posts is a very inexpensive way to ensure you get maximum visibility.

Another way to ensure your fans see your updates is to educate your fans that they can ‘Get Notifications’ from your Page.

Most of the time, users aren’t even aware that they aren’t getting seeing your updates.  Simply by telling them how they can stay better informed with your businesses special promotions will boost the number of people that actually see your posts.