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facebook: ads #2: The Advantages of Building a Facebook Fan Base

Facebook Ads can be used to reach Facebook users that are in your business’s target audience. The ad may incite Facebook users to redeem a coupon, visit your site, share your content, or even place a call.

However, Facebook Ads can also be used to grow your Facebook page’s fan base. This may not sound that important at first, but it’s essential to a marketing strategy of a business that needs to lower costs in the long-run.

A business with 5,000 fans for example can post something on their Facebook page and have it appear on their fanbase’s news feed. At regular times of the day most Facebook pages reach the 10-20{2aaf9bead1d0baf9b381b78aa6f3aa5edb8a3c7844ccecacbfabeea8375580b3} of their fan base: this is because not all fans are online at the same time of the day.

Unlike paid Facebook advertisements, having a large fanbase makes it possible to market to your fans for free after acquiring them. The best part about Facebook fans is that you can earn them just by asking existing customers to like your Facebook page. You don’t necessarily have to invest in Facebook Ads to drive likes and fans to your Facebook page.

After a fan likes your page you’ll be able to reach them with your posts again and again for free. Not to mention that having a fan base makes it extremely easy to share special offers and news with previous and future customers.

If you ever sell your local business, you’ll be able to sell it for much higher if it has a fan base and is loved by customers. Business owners invest based on value, and a fan base that can be tapped into regularly for future marketing holds a lot of value. Even if you’re not selling your business you’d want to take advantage of Facebook Ads to boost sales and lower marketing costs.

Facebook Success Stories

If you think that Facebook advertising is only for the big companies like Dell and Dominos, then think again. Facebook Ads success stories range from brick and mortar stores all the way to national Saas solutions.

One prominent local business which succeeded with Facebook ads is State Bicycle Co. By using Facebook ads for marketing coupons and offers, State Bicycle Co. was able to increase annual sales by $500,000.

State Bicycle Co. was also able to reduce their cost per click by 80{2aaf9bead1d0baf9b381b78aa6f3aa5edb8a3c7844ccecacbfabeea8375580b3} compared to the other advertising platforms they used for online marketing. A major part of this cost reduction was brought on by the laser focusing opportunity gave them. State Bicycle Co.’s target audience included people with interests in “big shot bikes,” “Missions bicycle,” and “track bikes,” which were exactly the sort of bikes the company sold.

In addition to boosting sales with Facebook Ads and decreasing marketing costs, State Bicycle Co. also increased awareness of their brand and grew their fan base.