With Facebook Ads, businesses can market their brand, products, or services in four distinct placements that can have their own efficiency and lead quality benefits.
- Desktop News Feed
Advertisements that show up on target audience news feeds will look like the content they see from friends and pages they like. The only difference between their friends’ content and your business’s ads is that the word “Sponsored” will show up underneath the ads.
Advertising on news feeds is effective because business ads ads are integrated into the content the user is browsing.
- Mobile News Feed
These type of advertisements are displaced in the same way desktop news feed ads are, but they are only seen on the mobile version of Facebook. The mobile version of Facebook refers either to the native app used on iPhone or Android, or the browser mobile version.
- Right Column
Right column advertisements will show up under a “Sponsored” section on the right column of Facebook. This ad placement isn’t as integrated as the ad that shows up in the news feed, but it is much less expensive because of that. Testing both desktop news feed ad placements and right column ads is paramount in finding the most profitable ad placement for your business.
- Partner Mobile Apps
Apps that are partnered with Facebook will display your advertisements within their content or at the bottom of their user interface. Advertising on mobile apps isn’t really something most businesses test, but it’s an option that’s available for them when they are running profitable campaigns and are looking to expand.