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Ratings & Reviews: Smart Way #5: Automate the Asking Process

If there’s a way for you to automate the process of asking for reviews, why wouldn’t you do it?

Automation means that there’s no worry that a stressed-out employee will forget to ask. It turns the process into part of your customer service – a hands-off way of encouraging customer feedback and garnering the kinds of reviews you want.

Here are a few suggestions to help you automate your system:

  • Set up an autoresponder to send an email requesting a review. Instead of manually sending those emails, link the date of a customer’s purchase to their email and have it go out on schedule. If you link customer purchases to your email marketing provider, you can rest easy knowing that every customer will get a request for a review.
  • Print up review request cards and put them in the customer’s bag at checkout. This method eliminates the need for your cashier to ask for a review, and makes it simple to do even at times when you’re busy and have a line at the register.
  • Put review links on your product pages. That way, when a customer makes a purchase they can easily read reviews of it – and it may help to remind them to leave a review after their purchase.

Automating your review request system makes good business sense because it eliminates the guesswork.