Strategic Digital Marketing
for Small and Medium-Sized Enterprises

You want to launch a website, social media campaign or web shop and take off like a rocket with it? There are many service providers who promise you the stars, but then can’t even offer you the clouds!

The sad result: many companies invest a lot of money and ultimately the result is simply not satisfactory. To prevent this from happening to you, we are there for you!

The iROI strategy and Google in a workshop at the Global DIY Summit.
Which online marketing expert besides us has done workshops together with Google?

Instead of just blindly relying on vendor promises, we make sure that no vendor can cheat you out of it. By applying our 7 iROI steps, you can be 100% sure that no important point is forgotten or overlooked. Many companies in the past have been grateful for our guidance because it helped them to achieve their goals faster, cheaper and more reliably.

Save cash with us, because our years of experience mean we know the real value of the service providers’ proposals and can check for you whether the offers are realistic or not, and even very often negotiate a better deal for you! Get the maximum return on investment from your project – iROI makes it possible in an uncomplicated and reliable way. Simply get in touch with us without any obligation.

It’s as simple as that for you:

Step 1:

Simply fill in
the contact form

Please get in touch now if you would like to implement this successful strategy in your company. I will help you to achieve the best for your company by guiding you through your process. My experience, my scientific background and my practical approach will help you reach your goal faster. I look forward to hearing from you.

Step 2:

Everything important for you and your team from one reliable resource

Before you for example commission any agency for your digital marketing without consulting, it would be existentially important to inform yourself neutrally about your options. Only then can you decide what makes sense for your industry and your company. Only then should you commission an agency, because then you will know what you need and especially what you don’t need and can even perhaps already resolve within your company. This way you save yourself a lot of money instead of blowing money with costly experiments.

Step 3:

Digital Toolbox for
all your staff

You and your team all receive 100% free access to our Digital Toolbox with valuable downloads, learning videos, etc., where you can apply what you have learned in practice – individually adapted to the content of the online consulting!

In addition, your participants can obtain certificates from completed online courses – free of charge, of course – exclusive cooperation with the European Internet Marketing Institute & Academy.

Personal assurance: You and your team will be thrilled! Promised!

All essential elements are grouped into 7 main steps, which in turn are subdivided into sub-steps. These 7 steps of the iROI strategy are finely tuned to each other and serve to guide a company in the right direction.

My goal is that you build in-house knowledge on the topic of digital marketing, so here I gift you a 90-minute training on iROI strategy.

In this video you will see a complete training on digital marketing with the iROI strategy:

The iROI strategy in 90 minutes in all its details:


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These 7 steps of the iROI strategy are finely balanced and serve to point a company towards the right direction. All steps begin with the 3 letters CON, which is why they are often referred to as the 7 cons of the iROI strategy.

With these 7 cons, every company can establish tasks in the team and achieve desired results more quickly.

In the beginning, everyone in the company must develop a basic understanding of digitalisation, otherwise all subsequent projects will fail due to lack of knowledge.
All projects must be driven by KPIs, otherwise projects are created that can neither be measured nor evaluated. This wastes money and resources. Conversion with different funnels makes it possible.
The customer is placed into the focus – and the conversation begins with the customer – in other words, outside the corporate world. In times of digital disruption, this is a very important factor for survival.
With the information from internal sources and customer requirements, new models, procedures, products, processes and services are examined with self-confidence and then integrated into the corporate culture.rt.
In order to be really successful, it will be very important for companies to include all generations in the digital transformation. The experience of the older generation and the confidence of the younger ones make for a very powerful team.
In order to adapt to the emerging markets, contrary ideas and projects must also be initiated, because they protect the company from operational blindness. The previous steps have prepared the ground for challenging traditional ways of thinking.
The integration of online and offline is what really makes a company a digital take-off. In this phase, all digital elements are connected with the analogue world and thus enable a holistic experience for customers.

Unique worldwide:
The knowledge of 24 digital core topics strategically combined in one internationally cutting-edge digital strategy TRANSRUPTION! Benefit from the synergies of all digital technologies – and learn in an exciting keynote how you can optimally use all these elements together for your company and your industry.
Hardly any other Digital Marketer can offer you this portfolio:

I have studied and undertaken research at renowned international universities and business schools and will present the findings to you and your guests in an understandable, exciting and entertaining style:

I have specialized in small and medium-sized companies
and national and international corporations.
This is why my lectures are not collections of theoretical approaches, as offered by journalists or researchers, for example, but a cornucopia of valuable, implementable practical tips that directly invite you to take action! I would also be happy to support your company, regardless of its size:

Talk is silver, action is gold!

Most trainers are only focused on one topic and do not support you holistically and with international experience in the implementation of your digital challenges! In these countries (marked gold) I have already supported companies with my digital marketing strategy iROI® and holistic digital strategy TRANSRUPTION®. As Director of the European Internet Marketing Institute & Academy (EIMIA®), I am active in digital research and will provide all my experience for your success:

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