The iROI (internet return on invest)-Strategy was developed by Sanjay Sauldie during his research at European Internet Marketing Institute and Academy EIMIA, successfully applied to over 100 SMEs and then registered as a trademark on 22.06.2007. With this strategy, companies can quickly and reliably take all necessary steps to master digitalization.

All essential elements are summarized in 7 main steps, which in turn are divided into sub-steps. These 7 steps of the iROi strategy are finely tuned to each other and serve to point a company in the right direction. All steps start with the 3 words CON, so we often talk about the 7 Con’s of the iROI strategy. With these 7 cons each enterprise can create optimal order in the task distribution in the team and supply faster desired results.

This strategy has received several awards for demonstrably helping companies achieve their digital goals.

The 7 CONs of the iROI strategy at a glance:

At the beginning, everyone in the company must develop a basic understanding of digitization, otherwise all subsequent projects will fail due to a lack of knowledge.

All projects must be based on key figures, or else projects will be launched that can neither be measured nor evaluated. It’s a waste of money and resources. Conversion with different funnels makes it possible.

The customer is the focus – and the conversation begins with the customer – outside the corporate world. In times of Digital Disruption a very important factor to survive.

With the knowledge from internal company sources and customer requirements, new models, processes, products, processes and services are viewed with self-confidence and then integrated into the corporate culture.

To be really successful, it will be very important for companies to include all generations in the Digital Transformation. The experience of the older ones and the carefreeness of the boys only together result in a very powerful tribe.

In order to adapt to the new markets, contrary ideas and projects must also be initiated, because they protect the company from blindness to operations. The previous steps prepared the ground for challenging traditional ways of thinking.

The integration of online and offline makes a company a real digital star. In this phase, all digital elements are connected to the analog world, providing a holistic experience for customers.

Please contact us now if you would like to implement this successful strategy in your company. I can help you to achieve the optimum for your company by accompanying you in your process. My experience, my scientific background, and my practice-oriented implementation will get you to your goal faster. I look forward to hearing from you.

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