{"id":257148,"date":"2018-07-07T22:34:12","date_gmt":"2018-07-07T20:34:12","guid":{"rendered":"https:\/\/shop.sauldie.org\/de\/?p=257148&#038;preview=true&#038;preview_id=257148"},"modified":"2018-07-07T22:34:12","modified_gmt":"2018-07-07T20:34:12","slug":"how-to-rank-for-businesses-near-me-local-searches-2","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/how-to-rank-for-businesses-near-me-local-searches-2\/","title":{"rendered":"How to rank for \"businesses near me\" in local search queries"},"content":{"rendered":"<p>Search has changed in the last four years. Anyone who pays attention knows that.<br \/>\nSince 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritised local searches so much that it has become almost impossible to find non-local results. Indeed:<br \/>\n<em>These two factors combined with the simultaneous rise of voice search have changed the game when it comes to ranking for local search queries on Google <\/em><br \/>\nThey explain why searches for \"businesses near me\" have skyrocketed. If someone is looking for a restaurant or a business to visit, they're probably not looking for something 100 miles away. They want to know what they can find near them.<br \/>\nFortunately, there are a few simple steps you can take to improve your search results for \"near me\".<\/p>\n<h2><strong>Understanding which factors influence the \"Near Me\" search<\/strong><\/h2>\n<p>It's important to understand what factors make the biggest difference in \"near me\" searches. The solution is not to stuff your website with \"near me\" keywords. Instead, keep these three things in mind.<\/p>\n<ol>\n<li>The relevance of your company for the search performed. Google only wants to deliver relevant results. This means that if someone searches for a shoe shop, your clothing shop may not show up, even if you also sell shoes. Similarly, a sushi restaurant will not rank as highly in a search for \"Asian restaurants near me\" as it will in a search for \"sushi restaurants near me\"<\/li>\n<li>How close your shop is to the searcher's location. People searching for \"near me\" want businesses near them. Even if your business is relevant, a distance of 100 miles means you will rank lower than a business that is only five miles away from the searcher's location.<\/li>\n<li>How well known your business is online. A business with a top-notch website, multiple directory listings and a strong social media presence will likely rank higher than a business with a weak online presence.<\/li>\n<\/ol>\n<p>The key is to make it clear what your company does and where it is based, and to combine this with the strongest possible online presence.<\/p>\n<h2><strong>Boost your search signals<\/strong><\/h2>\n<p>To improve your rank, you need to let Google and other search engines know where you are. One way to do this is to plant virtual flags by including your business in online directories and review sites.<br \/>\nStart by searching for the most important terms for \"near me\" to see where you rank in the results. Also pay attention to the websites that appear at the top. These are likely to include:<\/p>\n<ul>\n<li>Yelp<\/li>\n<li>Foursquare<\/li>\n<li>Trip Advisor<\/li>\n<\/ul>\n<p>You may also see local directories that are specific to your area or niche. Make a note of these. Then claim your listings on each site. If you're not listed, create a profile.<br \/>\nAlso make sure that your NAP listings are consistent. It should be clear that the business listed on Yelp is the same as the one on Foursquare and the one linked to your Facebook page.<\/p>\n<h2><strong>Set your company apart from others in the neighbourhood<\/strong><\/h2>\n<p>What makes your business different from the others that come up in searches for \"near me\"? One way to find out is to vary your search terms and focus on the things you offer that others do not.<br \/>\nFor example, let's say you own a sushi restaurant. You should search for \"sushi restaurants near me\", but you could also vary and search for these terms:<\/p>\n<ul>\n<li>Sushi restaurants near me that are open 24 hours a day<\/li>\n<li>Sushi restaurants near me that deliver<\/li>\n<li>Best sushi restaurants near me<\/li>\n<li>Affordable sushi restaurants near me<\/li>\n<\/ul>\n<p>I hope you understand the idea. If you are the only sushi restaurant in the area that delivers, you can attract new customers by emphasising your delivery service.<\/p>\n<h2><strong>Name local landmarks and other recognisable features<\/strong><\/h2>\n<p>Your NAP listings tell potential customers where to find you, but they may use other terms to define what's in their neighbourhood. For example, many large cities have specific neighbourhoods. In San Diego, these include:<\/p>\n<ul>\n<li>Normal heights<\/li>\n<li>The Golden Triangle<\/li>\n<li>Mira Mesa<\/li>\n<\/ul>\n<p>The same applies to other large cities. If you identify with the neighbourhood you are in, you can perform better in the \"near me\" search.<br \/>\nThe same goes for landmarks. Someone in Seattle might search for \"Italian restaurants near the Space Needle\" You can also mention well-known businesses in your neighbourhood (assuming they're not your competitors). Adding outdoor photos can also help identify your location.<\/p>\n<h2><strong>Addressing mobile customers<\/strong><\/h2>\n<p>According to the Review Tracker <a href=\"https:\/\/www.reviewtrackers.com\/local-search\/\">14 % of all search queries<\/a> by people who want to visit a shop immediately. It makes sense to target these people, many of whom search using mobile devices.<br \/>\nOne way to do this is to include your phone number with all entries. On some websites, you can enable a \"Call Now\" feature so that mobile users can call you with one touch. An example of this is Facebook, where mobile advertisers can select \"Call Now\" as a CTA button.<\/p>\n<h2><strong>Encourage your customers to rate your company<\/strong><\/h2>\n<p>The final step you need to take is to encourage your customers to review your business on Google. Any review signal can be helpful, but for obvious reasons, Google reviews carry more weight than reviews on other websites.<br \/>\nRemember that businesses that actively solicit reviews tend to get more reviews and have a higher average rating than businesses that don't. One reason for this is that people who are satisfied often don't bother to leave a review - whereas people who are dissatisfied are motivated to leave one.<br \/>\nYou can start by creating a link that your customers can use to leave a review. You can find detailed instructions on how to do this <a href=\"https:\/\/www.reviewtrackers.com\/google-reviews-link\/\">here<\/a>.<br \/>\nOf course, you also need to monitor your reviews and respond to them when necessary. This way, readers of the reviews can see that you care about your customers' experiences.<\/p>\n<h2><strong>Remember that rankings change.<\/strong><\/h2>\n<p>Even if you've taken all the steps suggested here, it's important to monitor your search results. If you're still not getting the rank you deserve, you need to redouble your efforts to make sure people in your area can find you.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Suche hat sich in den letzten vier Jahren ver\u00e4ndert. Jeder, der aufmerksam ist, wei\u00df das. Seit 2014 haben die mobilen Suchanfragen die Desktop-Suchen \u00fcberholt. Gleichzeitig hat Google der lokalen Suche so viel Priorit\u00e4t einger\u00e4umt, dass es fast unm\u00f6glich geworden ist, nicht-lokale Ergebnisse zu finden. In der Tat: Diese beiden Faktoren in Kombination mit dem &#8230; <a title=\"How to rank for &quot;businesses near me&quot; in local search queries\" class=\"read-more\" href=\"https:\/\/sauldie.org\/en\/how-to-rank-for-businesses-near-me-local-searches-2\/\" aria-label=\"Read more about Wie Sie bei lokalen Suchanfragen nach &#8222;Unternehmen in meiner N\u00e4he&#8220; ranken\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-257148","post","type-post","status-publish","format-standard","hentry","category-unsortiert","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_focuskeywords":"[]","rmp_vote_count":"4","rmp_rating_val_sum":"19","rmp_avg_rating":"4.75","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Sie bei lokalen Suchanfragen nach &quot;Unternehmen in meiner N\u00e4he&quot; ranken - SAULDIE - Life Excellence und Business Excellence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/how-to-rank-for-businesses-near-me-local-searches-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Sie bei lokalen Suchanfragen nach &quot;Unternehmen in meiner N\u00e4he&quot; ranken\" \/>\n<meta property=\"og:description\" content=\"Die Suche hat sich in den letzten vier Jahren ver\u00e4ndert. Jeder, der aufmerksam ist, wei\u00df das. Seit 2014 haben die mobilen Suchanfragen die Desktop-Suchen \u00fcberholt. Gleichzeitig hat Google der lokalen Suche so viel Priorit\u00e4t einger\u00e4umt, dass es fast unm\u00f6glich geworden ist, nicht-lokale Ergebnisse zu finden. In der Tat: Diese beiden Faktoren in Kombination mit dem ... 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Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. 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