When building an email list, it is important that you can identify with your target group and vice versa. You provide the interested parties who have voluntarily subscribed to you with high-quality information in exchange for providing their email address and agreeing to receive the newsletter.<\/span><\/span><\/p>\n Once a subscriber has confirmed their email address and their desire to subscribe, you can send them promotional emails later, provided you keep a good balance between emails that are just trying to sell and meaningful and useful content.<\/span><\/span><\/p>\n Email marketers (like you!) collect leads via a combination of so-called squeeze pages (special, targeted entry pages for a newsletter) and opt-in forms. These forms are automatically generated by your autoresponder and the corresponding code (usually HTML or PHP) is then inserted into the source code on your website in order to display the finished form on the page.<\/span><\/span><\/p>\n Every time a visitor comes to your squeeze page and enters their name and email address, they are added to your mailing list and become an active subscriber to your newsletter.<\/span><\/span><\/p>\n Building a list helps a lot in converting newsletter subscribers into active customers for your products. This is because you are able to build a relationship with your subscribers, through which they gain more trust in you and ultimately buy. Some will only buy once, but many will buy more than one product from you.<\/span><\/span><\/p>\n Firstly, you need to choose a niche for which you want to advertise. This is not as easy as it sounds. It's not enough to choose a niche, you need to choose a profitable niche. Not every niche is as profitable as you might hope. In the past, I have chosen a few niches that I was sure would prove to be profitable. However, despite all my efforts, I have not been able to find a single product that would justify the time invested.<\/span><\/span><\/p>\n Fortunately, I am now able to select niches that generally promise more success. The research phase before any product development is the most important part of the entire development process. <\/span><\/span><\/p>\n Inexperienced marketers create a product and then look for a market to sell it to. This is the sure way to failure.<\/span><\/p>\n If you know a market, you may intuitively know what products that market needs. However, you will need to do some research to make sure the demand is there. If you don't make sure that demand exists, then you will struggle to make sales. Far too many marketers skip this stage because they think they know what the market wants.<\/span><\/span><\/p>\n The first step is to find an idea that you want to work with. You might see something on the news, read something in a newspaper or hear people talking about a certain topic. Firstly, make a list of niches that you would like to promote. However, be sure to make a long list of niches that you think could be profitable or that you would like to promote. <\/span><\/span><\/p>\n Draw up a list of 10-20 niches right now. If you need help, take a look around and let yourself be inspired.<\/span><\/p>\n Here are some areas that might inspire you:<\/span><\/p>\n If an issue is raised regularly, then you know that there is a problem that many people are facing.<\/span><\/p>\n If you have a list of 10-20 niche ideas, it's time to narrow them down by examining their potential earning power.<\/span><\/span><\/p>\n Here are two ways to do this:<\/span><\/p>\n People tend not to advertise in niches that don't promise a profit, especially if the cost per click is very high.<\/span><\/p>\n Whether you decide to use pay per click marketing, article marketing, blogging or any other form of marketing. You need to find appropriate keywords if you want decent traffic numbers. I use the Google keyword tool for a quick and free search:<\/span><\/span><\/span><\/span><\/p>\n https:\/\/adwords.google.com\/select\/KeywordToolExternal<\/span><\/span><\/u><\/span><\/span><\/span><\/a><\/p>\n This tool is very easy to use. Simply enter your core keyword phrase and you will receive a large number of keywords related to it. You can sort these keywords according to the frequency of monthly searches. On this page you will find a video on how to best use this tool<\/span><\/span><\/span><\/span><\/p>\n You can search for keyword phrases that:<\/span><\/span><\/p>\n To find out more about the competition, you may want to<\/span><\/span> <\/b>want to enter a keyword phrase into Google. This shows you how many people are searching for this exact phrase.<\/span><\/span><\/span><\/span><\/p>\n To develop a profitable email marketing campaign, you need a few tools.<\/span><\/p>\n This is the cheapest method. You can get one here!<\/p>\n or <\/b><\/span><\/span><\/p>\n \u00dc<\/span><\/span>ber<\/span><\/span> Service provider<\/span><\/span> like<\/span><\/span> www.GetResponse.com<\/span><\/span><\/a><\/u><\/span> or<\/span><\/span> www.Aweber.com<\/span><\/span><\/a><\/u><\/span>, <\/span><\/span>are<\/span><\/span> You<\/span><\/span> in<\/span><\/span> the<\/span><\/span> Location<\/span><\/span>, <\/span><\/span>one<\/span><\/span> unlimited<\/span><\/span> Quantity<\/span><\/span> from<\/span><\/span> Mailing lists<\/span><\/span> build up<\/span><\/span>, <\/span><\/span>whereby<\/span><\/span> each<\/span><\/span> then<\/span><\/span> their<\/span><\/span> own<\/span><\/span> Opt<\/span><\/span>-<\/span><\/span>in<\/span><\/span> Code<\/span><\/span> has<\/span><\/span>, <\/span><\/span>the<\/span><\/span> on<\/span><\/span> Your<\/span><\/span> Websites<\/span><\/span> inserted<\/span><\/span>\u00fc<\/span><\/span>gt<\/span><\/span> becomes<\/span><\/span>. <\/span><\/span>This allows you to create different lists for different occasions. For example, one where people can sign up for your newsletter directly on your blog.<\/span><\/span><\/span><\/span><\/p>\n Then there's another list where subscribers come in who join your list via giveaways and where interest usually wanes rapidly after they pick up the gift. <\/span><\/span><\/p>\n And then there are the lists that you build up through cooperation with other marketers, through joint ventures and through your partner programme. Of course, the most important list of all is still missing: your own customer list, i.e. a list of people who have already bought something from you at least once.<\/span><\/span><\/span><\/span><\/p>\n By segmenting your list in this way, you can target different types of subscribers and tailor your emails to the exact needs of the recipients. This will generally result in better conversions from visitors to buyers.<\/span><\/span><\/span><\/span><\/p>\n A squeeze page contains your entry form for your newsletter and offers your prospective customers an opportunity to get to know you and your products better and to keep in regular contact with you<\/span><\/span>. <\/span><\/span><\/p>\n As far as working towards a goal is concerned, the squeeze page is very similar to the sales letter, as the latter also has only one primary goal, which in the case of the squeeze page is not the sale, but the entry in the email list. <\/span><\/span><\/p>\n How you formulate the call to action is important so that you can get the highest possible conversion rate from your site. This is because the page must of course also motivate the visitor sufficiently to sign up for the newsletter. <\/span><\/span><\/p>\n And this often means that you first have to split test different headlines and key points as well as various incentives for the entry for two weeks in order to find out which combination works best. You can do this very well with the tools from Mario Wolosz in the Split Test Club.<\/span><\/span><\/p>\n The page must clearly emphasise that the visitor must enter their name and email address in the form<\/span><\/span> and you have to instruct him on what to do and in what order.<\/span><\/span><\/p>\n And you must point out that your list uses a double opt-in procedure, i.e. that the recipient must first confirm their email address by clicking on a link. This is because you cannot send the person any emails before this confirmation.<\/span><\/span><\/p>\n While sales letters usually put as much information as possible on the page, the squeeze page, as already mentioned, is not about a sale. The aim of the squeeze page is simply to persuade the visitor to leave and confirm their email address. As a reward, they then receive a free (digital) product from you. It is therefore important that you offer the visitor a very good product for free, otherwise you will not receive a newsletter entry from the visitor. <\/span><\/span><\/p>\n It has to be a product that you would otherwise charge money for and that represents some value. It makes no sense to give away an ebook that is already being given away on 250 other websites as a freebie for a listing. You need to give away something that they can only get exclusively from you and that is absolutely top quality. <\/span><\/span><\/p>\n So you need to focus properly on your market and your potential customers so that you know what they want. The offer must be centred around an existing problem or a question that many people have and to which they would like an answer. Then you have a product that will be in demand and accordingly your site will be very high converting.<\/span><\/span><\/p>\nSelect profitable niches<\/h2>\n
Brainstorming<\/span><\/h2>\n
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Check possible profitability<\/span><\/h2>\n
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Keyword search<\/h2>\n
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The tools you will need<\/h2>\n
Autoresponder software that you install yourself on your web server<\/h3>\n
Professio<\/span><\/span>neller<\/span><\/span> Autoresponder<\/span><\/span>service<\/span><\/span><\/h3>\n
Squeeze side<\/span><\/span><\/h2>\n