{"id":285160,"date":"2022-07-24T17:00:04","date_gmt":"2022-07-24T17:00:04","guid":{"rendered":"https:\/\/eimia.academy\/?p=10791"},"modified":"2025-06-15T03:53:04","modified_gmt":"2025-06-15T01:53:04","slug":"why-is-there-a-process-that-never-ends","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/","title":{"rendered":"Why is SEO a process that never ends?"},"content":{"rendered":"<h2>Never-ending process?<\/h2>\n<p>This time I would like to answer this question with a few counter-questions:<\/p>\n<ul>\n<li><strong>Why do you have your shop cleaned regularly?<\/strong> Possible answer: So that it stays clean and customers don't get disgusted when shopping.<\/li>\n<li><strong>Why are products \/ product groups changed over more or less regularly in a shop?<\/strong> Possible answer: Because the prioritisation of consumers has changed.<\/li>\n<li><strong>Why do customers prefer to shop in shop A, which sells products XYZ, rather than in shop B, which sells exactly the same products?<\/strong> Possible answer(s): Because there are nicer waiters or because the service is better in shop A or because the location of shop A is better. There are many possible answers.<\/li>\n<li><strong>Why do supermarkets, for example, create a new offer sheet every week?<\/strong> Possible answer: So that they remain interesting for customers.<\/li>\n<\/ul>\n<p>The list of questions can be continued indefinitely. If you have any further questions, I look forward to hearing from you.<\/p>\n<h2>SEO is marketing<\/h2>\n<p>SEO is part of marketing. Normally I would have to say \"internet marketing\". But I think that nowadays you should no longer differentiate between classic marketing and internet marketing. \"Classic marketing\" and \"internet marketing\" are one and form a whole.<\/p>\n<p><strong>Marketing was and always has been a process<\/strong>. A process in which people learn through trial and error. None of us has a crystal ball. We don't know in advance whether the measure will be successful or not. You have empirical values at hand that you can use to say that a result will occur with a certain probability or not. But you NEVER know for sure.<\/p>\n<p>Well, if electric bikes were suddenly being sold for one euro today, there would probably be a 100 % chance that many customers would buy them. But that wouldn't be the point. Quantity cannot be the goal. In the case of the electric bike example, that would be ruinous for the supplier.<\/p>\n<p>One thing is important: <strong>SEO is a process<\/strong>. In this process, you learn through strategic trial and error. Furthermore, search engines change their search algorithms more or less regularly, which can mean that certain SEO measures simply stop working from one day to the next. Even if you have achieved a good market position through SEO, this does not mean that you can stop doing it.<\/p>\n<p>At the latest when the search engines change the algorithms again, this will probably change your position. So: always stay on the ball, do SEO. It will have a positive impact on your company's success in the long term.<\/p>\n<h2>Website analysis<\/h2>\n<p>Here you will find a <a href=\"https:\/\/b3qa3q.myraidbox.de\/shop\/Wie-sieht-ein-Mensch-ein-potenzieller-Kunde-Ihre-Website-iROI-Video-Website-Analyse-macht-es-m%C3%B6glich-DE-p416293930\" data-lasso-id=\"7020\">Website analysis<\/a>that you won't get anywhere else: Through the eyes of a website visitor, your website appears in a completely different light.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nie endender Prozess? Dieses Mal m\u00f6chte ich diese Frage mit ein paar Gegenfragen beantworten: Warum lassen Sie Ihr Ladenlokal regelm\u00e4\u00dfig reinigen? M\u00f6gliche Antwort: Damit es sauber bleibt und die Kunden beim Einkaufen sich nicht ekeln. Warum werden in einem Ladenlokal mehr oder weniger regelm\u00e4\u00dfig Produkte \/ Produktgruppen umgestellt? M\u00f6gliche Antwort: Weil die Priorisierung der Verbraucher &#8230; <a title=\"Why is SEO a process that never ends?\" class=\"read-more\" href=\"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/\" aria-label=\"Read more about Warum ist SEO ein Prozess, der nie endet?\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":244563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-285160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-unsortiert","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_focuskeywords":"[]","rmp_vote_count":"242","rmp_rating_val_sum":"1114","rmp_avg_rating":"4.6","_yoast_wpseo_focuskw":"SEO","_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Warum ist SEO (Suchmaschinenoptimierung) ein nie endender Prozess?Dieses Mal m\u00f6chte ich diese Frage mit ein paar Gegenfragen beantworten","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum ist SEO ein Prozess, der nie endet? - SAULDIE - Life Excellence und Business Excellence<\/title>\n<meta name=\"description\" content=\"Warum ist SEO (Suchmaschinenoptimierung) ein nie endender Prozess?Dieses Mal m\u00f6chte ich diese Frage mit ein paar Gegenfragen beantworten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum ist SEO ein Prozess, der nie endet?\" \/>\n<meta property=\"og:description\" content=\"Warum ist SEO (Suchmaschinenoptimierung) ein nie endender Prozess?Dieses Mal m\u00f6chte ich diese Frage mit ein paar Gegenfragen beantworten\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-24T17:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-15T01:53:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2020\/11\/experte-digitales-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"Warum ist SEO ein Prozess, der nie endet?\",\"datePublished\":\"2022-07-24T17:00:04+00:00\",\"dateModified\":\"2025-06-15T01:53:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/\"},\"wordCount\":458,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2020\/11\/experte-digitales-marketing-1.jpg\",\"articleSection\":[\"iROI Digitales Marketing\",\"z-unsortiert\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/\",\"url\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/\",\"name\":\"Warum ist SEO ein Prozess, der nie endet? 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Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is SEO a process that never ends? - SAULDIE - Life Excellence and Business Excellence","description":"Why is SEO (search engine optimisation) a never-ending process? this time I would like to answer this question with a few counter-questions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/","og_locale":"en_GB","og_type":"article","og_title":"Warum ist SEO ein Prozess, der nie endet?","og_description":"Warum ist SEO (Suchmaschinenoptimierung) ein nie endender Prozess?Dieses Mal m\u00f6chte ich diese Frage mit ein paar Gegenfragen beantworten","og_url":"https:\/\/sauldie.org\/en\/why-is-there-a-process-that-never-ends\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2022-07-24T17:00:04+00:00","article_modified_time":"2025-06-15T01:53:04+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2020\/11\/experte-digitales-marketing-1.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"Warum ist SEO ein Prozess, der nie endet?","datePublished":"2022-07-24T17:00:04+00:00","dateModified":"2025-06-15T01:53:04+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/"},"wordCount":458,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2020\/11\/experte-digitales-marketing-1.jpg","articleSection":["iROI Digitales Marketing","z-unsortiert"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/","url":"https:\/\/sauldie.org\/warum-ist-seo-ein-prozess-der-nie-endet__trashed\/","name":"Why is SEO a process that never ends? 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