{"id":288177,"date":"2022-07-15T10:04:00","date_gmt":"2022-07-15T10:04:00","guid":{"rendered":"https:\/\/simplefair.events\/?p=28801"},"modified":"2025-06-15T10:54:47","modified_gmt":"2025-06-15T08:54:47","slug":"using-e-mail-for-effective-marketing-2","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/","title":{"rendered":"Using email for effective marketing"},"content":{"rendered":"<p>Email marketing, like any other type of marketing, requires a significant amount of time and effort to ensure the success of the campaign. This is crucial because any form of poor marketing is a waste of time and money. It is not worth investing a lot of time, energy and money in an email marketing campaign that does not reach the target audience and does not persuade users to buy or visit your website.<\/p>\n<p>This article will show you how to develop an email marketing strategy that will help you achieve your professional, financial and personal goals.<\/p>\n<p>Ensuring that your email marketing efforts reach members of your target audience is one of the most important parts of effective email marketing. One way to do this is to ask past and future customers to sign up for your email list. This will ensure that the majority of people on your email list are actually interested in your products or services. This is important because if you sell to these types of customers, you are much more likely to make sales than if you advertise to a much larger audience that has no interest in your products.<\/p>\n<p>Hiring an experienced professional writer to create material for your emails, e-newsletters, email courses or any other form of communicating your message to potential buyers is another component of effective marketing. If your competitors are writing their own content, you may benefit greatly from having them create it for you. Poor quality material reflects badly on your business, as does poorly produced, meaningless information.<\/p>\n<p>In addition, effective email marketing should be written in a way that appeals to the target audience. If necessary, conduct market research to determine demographic information about your target audience. This study could also provide information about the target audience's preferences in receiving marketing material. This could include the wording used in the emails, the format of the emails, the layout of the emails and even the visual appearance of the emails. Paying attention to these elements can significantly improve the effectiveness of an email marketing campaign.<\/p>\n<p>After all, email marketing that works should not be considered spam. This is a difficult topic. In many cases, an email marketing strategy will involve sending mass emails, but care must be taken to ensure that these emails are not misinterpreted as spam. This is important because many internet service providers utilise spam filters that use algorithms for each email account to check which messages are spam and which are legitimate. Spam emails may never be delivered to the intended recipients. Emails that pass through the spam filter can be automatically deleted if the Internet user suspects that it is spam.<\/p>\n<p>Therefore, it is important that all marketing emails have high quality content, are only lightly promoted and are only sent to people who have specifically requested information about your products or services. This gives you the best chance of reaching your target audience, making a positive impression and hopefully persuading them to buy or visit your website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing, like any other type of marketing, requires a significant amount of time and effort to ensure the success of the campaign. This is crucial because any form of poor marketing is a waste of time and money. It's not worth investing a lot of time, energy and money into an email marketing campaign that doesn't reach the target audience. <a title=\"Using email for effective marketing\" class=\"read-more\" href=\"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/\" aria-label=\"Read more about Using email for effective marketing\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":15539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,7],"tags":[1973,242,1164,1364],"class_list":["post-288177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-transruption-blog","tag-demografische-zielgruppen","tag-e-mail-marketing","tag-e-mail-marketing-kampagne","tag-e-mail-marketing-strategie","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"417","rmp_rating_val_sum":"1835","rmp_avg_rating":"4.400479616307","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-Mail f\u00fcr effektives Marketing nutzen - SAULDIE - Life Excellence und Business Excellence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail f\u00fcr effektives Marketing nutzen\" \/>\n<meta property=\"og:description\" content=\"E-Mail-Marketing erfordert, wie jede andere Art von Marketing auch, einen erheblichen Zeit- und Arbeitsaufwand, um den Erfolg der Kampagne zu gew\u00e4hrleisten. Das ist entscheidend, denn jede Form von schlechtem Marketing ist eine Verschwendung von Zeit und Geld. Es lohnt sich nicht, viel Zeit, Energie und Geld in eine E-Mail-Marketingkampagne zu investieren, die die Zielgruppe nicht ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T10:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-15T08:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1-1024x684.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"E-Mail f\u00fcr effektives Marketing nutzen\",\"datePublished\":\"2022-07-15T10:04:00+00:00\",\"dateModified\":\"2025-06-15T08:54:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/\"},\"wordCount\":514,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png\",\"keywords\":[\"demografische Zielgruppen\",\"e-mail marketing\",\"E-Mail-Marketing-Kampagne\",\"E-Mail-Marketing-Strategie\"],\"articleSection\":[\"iROI Digitales Marketing\",\"TRANSRUPTION Digitaler Werkzeugkasten\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/\",\"url\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/\",\"name\":\"E-Mail f\u00fcr effektives Marketing nutzen - SAULDIE - Life Excellence und Business Excellence\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png\",\"datePublished\":\"2022-07-15T10:04:00+00:00\",\"dateModified\":\"2025-06-15T08:54:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png\",\"width\":1920,\"height\":1282,\"caption\":\"ENAA Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Mail f\u00fcr effektives Marketing nutzen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Using e-mail for effective marketing - SAULDIE - Life Excellence and Business Excellence","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/","og_locale":"en_GB","og_type":"article","og_title":"E-Mail f\u00fcr effektives Marketing nutzen","og_description":"E-Mail-Marketing erfordert, wie jede andere Art von Marketing auch, einen erheblichen Zeit- und Arbeitsaufwand, um den Erfolg der Kampagne zu gew\u00e4hrleisten. Das ist entscheidend, denn jede Form von schlechtem Marketing ist eine Verschwendung von Zeit und Geld. Es lohnt sich nicht, viel Zeit, Energie und Geld in eine E-Mail-Marketingkampagne zu investieren, die die Zielgruppe nicht ... Read more","og_url":"https:\/\/sauldie.org\/en\/using-e-mail-for-effective-marketing-2\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2022-07-15T10:04:00+00:00","article_modified_time":"2025-06-15T08:54:47+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1-1024x684.png","type":"image\/png"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"E-Mail f\u00fcr effektives Marketing nutzen","datePublished":"2022-07-15T10:04:00+00:00","dateModified":"2025-06-15T08:54:47+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/"},"wordCount":514,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png","keywords":["demografische Zielgruppen","e-mail marketing","E-Mail-Marketing-Kampagne","E-Mail-Marketing-Strategie"],"articleSection":["iROI Digitales Marketing","TRANSRUPTION Digitaler Werkzeugkasten"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/","url":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/","name":"Using e-mail for effective marketing - SAULDIE - Life Excellence and Business Excellence","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png","datePublished":"2022-07-15T10:04:00+00:00","dateModified":"2025-06-15T08:54:47+00:00","breadcrumb":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2021\/12\/ENA020A-Email-Marketing-1-1.png","width":1920,"height":1282,"caption":"ENAA Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"E-Mail f\u00fcr effektives Marketing nutzen"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence &amp; Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/e-mail-fuer-effektives-marketing-nutzen-2\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/288177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=288177"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/288177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/15539"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=288177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=288177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=288177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}