Influencer marketing is a term used in the fields of digital branding, digital marketplaces and iROI digital marketing. In influencer marketing, companies work with well-known personalities from the internet - known as influencers - to promote their products or services. These influencers often have many followers on platforms such as Instagram, YouTube or TikTok and enjoy a high level of trust there.<\/p>\n
The special thing about influencer marketing is that advertising does not appear as a traditional advert, but in the form of a personal recommendation. For example, an influencer uses a new running shoe, reports authentically on their experiences and recommends the product to their viewers. This makes potential customers feel personally addressed and the advert appears more credible.<\/p>\n
Influencer marketing is an important tool for reaching new target groups and strengthening trust in a brand, especially in the digital age. Companies benefit from this by increasing their reach in a targeted manner and addressing customers in a modern, direct way. An example: a cosmetics company sends a well-known beauty influencer a new cream, which she then presents in a video. Her followers become aware of the product and are influenced by her opinion.<\/p>","protected":false},"excerpt":{"rendered":"