{"id":343330,"date":"2025-09-03T14:39:45","date_gmt":"2025-09-03T12:39:45","guid":{"rendered":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/"},"modified":"2025-09-03T14:39:45","modified_gmt":"2025-09-03T12:39:45","slug":"tracking-data-growth-trends-decision-makers","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/","title":{"rendered":"Targeted use of tracking data: Growth drivers for decision-makers"},"content":{"rendered":"<h2 style=\"font-family:verdana;text-align:left;\">Tracking data as a growth driver for decision-makers<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">In today's business world, tracking data has become an indispensable companion for decision-makers. It enables processes to be made transparent, customer behaviour to be better understood and growth potential to be identified in a targeted manner. Clients often report that they feel better supported in their decision-making through targeted data tracking. Tracking data is not a panacea, but it does provide important impetus for projects relating to marketing, sales and operational processes.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Understanding and utilising tracking data<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">Many companies are faced with the challenge of filtering out the truly relevant information from the multitude of available tracking data. It is crucial to identify the right key figures and analyse them systematically. This applies, for example, to marketing campaigns in which conversion rates, click behaviour or customer acquisition costs are tracked. Logistics companies also gain transparency by monitoring transport routes and warehouse processes in order to optimise workflows and reduce delays.<\/p>\n<p style=\"font-family:verdana;text-align:left;\">A careful tracking concept can not only help to improve the corporate strategy, but also comply with data protection regulations. This is because compliance with data protection guidelines is a sensitive issue when it comes to tracking data. This shows that well-managed tracking data projects enable sustainable success without jeopardising customer trust.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Practical examples from various industries<\/h2>\n<p style=\"font-family:verdana;text-align:left;\"><b><\/p>\n<p style=\"font-family:verdana;\"><i>BEST PRACTICE at company XYZ (name changed due to NDA contract)<\/b> A logistics company implemented a central platform that displayed all transport and warehouse data in real time. Employees were able to retrieve information independently, which significantly shortened decision-making paths and reduced delays by 20 per cent. This improved transparency led to greater customer satisfaction and more efficient processes.<\/i><\/p>\n<\/p>\n<p style=\"font-family:verdana;text-align:left;\"><b><\/p>\n<p style=\"font-family:verdana;\"><i>BEST PRACTICE at ABC (name changed due to NDA contract)<\/b> In the healthcare sector, analysing medical device tracking data helped to optimise the use of devices such as ventilators and plan maintenance intervals based on data. This saved costs and improved patient care, which resulted in positive feedback from decision-makers.<\/i><\/p>\n<\/p>\n<p style=\"font-family:verdana;text-align:left;\"><b><\/p>\n<p style=\"font-family:verdana;\"><i>BEST PRACTICE at DEF (name changed due to NDA contract)<\/b> A service company used process data to identify weak points during customer service. Targeted adjustments shortened service times and measurably increased customer satisfaction, which had a direct impact on the company's growth.<\/i><\/p>\n<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">How tracking data opens up new perspectives for decision-makers<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">Decision-makers use tracking data to drive their projects forward based on data. When introducing new strategies or products in particular, tracking data provides important insights that allow adjustments to be made quickly. This leads to greater flexibility and the ability to react to market changes. Clients often report that regular monitoring of key figures enables them to react much more quickly to weak points and thus better exploit growth potential.<\/p>\n<p style=\"font-family:verdana;text-align:left;\">The combination of tracking data with appropriate analyses creates a basis of information that goes far beyond simple reports. Projects are supported in such a way that tangible impulses for operational and strategic decisions are created from raw data. Decision-makers gain security and can manage their company in a targeted manner.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">My analysis<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">Tracking data is not a universal solution, but it opens up numerous opportunities for companies in a wide range of industries. Decision-makers benefit from targeted support in the collection, interpretation and application of this data. The challenge lies in filtering floods of data and extracting the right impetus for growth from tracking data. In practice, it has been shown that those who provide expert support for tracking data projects increase transparency, efficiency and ultimately economic success.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Further links from the text above:<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">[1] <a href=\"https:\/\/www.salesforce.com\/de\/marketing\/data\/tracking-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is data tracking? - Salesforce<\/a><\/p>\n<p style=\"font-family:verdana;text-align:left;\">[2] <a href=\"https:\/\/sauldie.org\/en\/data-tracking-decision-making-efficiency\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data tracking: How decision-makers benefit from smart data tracking<\/a><\/p>\n<p style=\"font-family:verdana;text-align:left;\">[4] <a href=\"https:\/\/www.leadwerk.de\/blog\/von-der-datenflut-zum-unternehmenserfolg-wie-ein-effektives-tracking-ihre-ziele-unterstuetzt\/\" target=\"_blank\" rel=\"noopener noreferrer\">How effective tracking supports your goals - Leadwerk<\/a><\/p>\n<p style=\"font-family:verdana;text-align:left;\">[5] <a href=\"https:\/\/www.fortunebusinessinsights.com\/de\/asset-tracking-markt-109490\" target=\"_blank\" rel=\"noopener noreferrer\">Asset Tracking Market Size, Share &amp; Industry Analysis<\/a><\/p>\n<p style=\"font-family:verdana;text-align:left;\">[7] <a href=\"https:\/\/www.ranktracker.com\/de\/blog\/data-driven-decision-making-how-it-can-shift-your-growth-curves\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data-driven decision making: How it shifts your growth curves<\/a><\/p>\n<p style=\"font-family:verdana;text-align:left;\">For more information and if you have any questions, please contact <a href=\"https:\/\/sauldie.org\/en\/contact-to-transruption\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us<\/a> or read more blog posts on the topic <a href=\"https:\/\/sauldie.org\/en\/topics-2\/transruption-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">TRANSRUPTION<\/a> here.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tracking-Daten als Wachstumstreiber f\u00fcr Entscheider In der heutigen Gesch\u00e4ftswelt sind Tracking-Daten ein unverzichtbarer Begleiter f\u00fcr Entscheider geworden. Sie erm\u00f6glichen es, Prozesse transparent zu machen, Kundenverhalten besser zu verstehen und dadurch gezielt Wachstumspotenziale zu erkennen. H\u00e4ufig berichten Klient:innen, dass sie sich durch gezielte Datenverfolgung besser in ihrer Entscheidungsfindung unterst\u00fctzt f\u00fchlen. Dabei sind Tracking-Daten kein Allheilmittel, aber &#8230; <a title=\"Targeted use of tracking data: Growth drivers for decision-makers\" class=\"read-more\" href=\"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/\" aria-label=\"Read more about Making targeted use of tracking data: Growth drivers for decision-makers\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":343329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,3237,3238,3244],"tags":[3286,3257,3469],"class_list":["post-343330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-automatisierung","category-big-data-smart-data","category-digitale-transformation","tag-datenanalyse-2","tag-transparenz-2","tag-wachstum","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"3217.92","_yoast_wpseo_primary_category":"iROI Digitales Marketing","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"768","rmp_rating_val_sum":"3217.92","rmp_avg_rating":"4.19","_yoast_wpseo_focuskw":"Tracking-Daten","_yoast_wpseo_title":"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider","_yoast_wpseo_metadesc":"Tracking-Daten gezielt nutzen: Entdecken Sie, wie smarte Datenanalyse Wachstum und Effizienz steigert. Jetzt informieren!","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider<\/title>\n<meta name=\"description\" content=\"Tracking-Daten gezielt nutzen: Entdecken Sie, wie smarte Datenanalyse Wachstum und Effizienz steigert. Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider\" \/>\n<meta property=\"og:description\" content=\"Tracking-Daten gezielt nutzen: Entdecken Sie, wie smarte Datenanalyse Wachstum und Effizienz steigert. Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T12:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider\",\"datePublished\":\"2025-09-03T12:39:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/\"},\"wordCount\":625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png\",\"keywords\":[\"#Datenanalyse\",\"#Transparenz\",\"#Wachstum\"],\"articleSection\":[\"iROI Digitales Marketing\",\"Automatisierung\",\"Big Data und Smart Data\",\"Digitale Transformation\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/\",\"url\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/\",\"name\":\"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png\",\"datePublished\":\"2025-09-03T12:39:45+00:00\",\"description\":\"Tracking-Daten gezielt nutzen: Entdecken Sie, wie smarte Datenanalyse Wachstum und Effizienz steigert. Jetzt informieren!\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png\",\"width\":1080,\"height\":1350,\"caption\":\"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Targeted use of tracking data: Growth drivers for decision-makers","description":"Make targeted use of tracking data: Discover how smart data analysis increases growth and efficiency. Find out more now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/","og_locale":"en_GB","og_type":"article","og_title":"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider","og_description":"Tracking-Daten gezielt nutzen: Entdecken Sie, wie smarte Datenanalyse Wachstum und Effizienz steigert. Jetzt informieren!","og_url":"https:\/\/sauldie.org\/en\/tracking-data-growth-trends-decision-makers\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2025-09-03T12:39:45+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png","type":"image\/png"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider","datePublished":"2025-09-03T12:39:45+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/"},"wordCount":625,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png","keywords":["#Datenanalyse","#Transparenz","#Wachstum"],"articleSection":["iROI Digitales Marketing","Automatisierung","Big Data und Smart Data","Digitale Transformation"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/","url":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/","name":"Targeted use of tracking data: Growth drivers for decision-makers","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png","datePublished":"2025-09-03T12:39:45+00:00","description":"Make targeted use of tracking data: Discover how smart data analysis increases growth and efficiency. Find out more now!","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/09\/tracking-daten-gezielt-nutzen-wachstumstreiber-fuer-entscheider.png","width":1080,"height":1350,"caption":"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"Tracking-Daten gezielt nutzen: Wachstumstreiber f\u00fcr Entscheider"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence &amp; Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/tracking-daten-wachstumstrends-entscheider\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/343330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=343330"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/343330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/343329"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=343330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=343330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=343330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}