{"id":347140,"date":"2025-10-24T05:02:26","date_gmt":"2025-10-24T03:02:26","guid":{"rendered":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/"},"modified":"2025-10-24T05:02:26","modified_gmt":"2025-10-24T03:02:26","slug":"digital-strategy-successful-digital-branding-2025","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/digital-strategy-successful-digital-branding-2025\/","title":{"rendered":"Digital strategy 2024: How to achieve successful digital branding"},"content":{"rendered":"


\n
\n
\n
\n
\n
\n<\/head>
\n<\/p>\n

Digital strategy 2025: How to achieve successful digital branding<\/h2>\n

If you want to survive in today's competitive environment, there is no way around a professional digital strategy. After all, digital strategy means more than just using new channels. It is the foundation on which targeted digital branding is built - and therefore the key to sustainable success in the digital space.<\/p>\n

Many companies and organisations are asking themselves how they can position their brand authentically and convincingly in the digital world. They are looking for impulses to increase visibility, reach target groups and build trust in the long term. This is precisely where modern digital strategy approaches come in.<\/p>\n

Why digital strategy is crucial for your branding<\/h2>\n

A smart digital strategy brings structure to digital communication. It defines how you address your target groups, what content you share and which channels you use. This is the only way to create a consistent brand message that scores points with customers and partners.<\/p>\n

At the same time, the digital strategy makes it possible to react quickly to changes. Those who recognise trends and actively integrate them into brand management remain relevant and set themselves apart from the competition. It's not just about technology, but above all about attitude, values and experience.<\/p>\n

Interplay between digital strategy and brand management<\/h2>\n

Digital strategy and digital branding are closely interwoven. The digital strategy provides the framework, while digital branding takes on the emotional appeal. The result is a holistic digital presence that is both rationally and emotionally convincing.<\/p>\n

Numerous industry examples show what this can look like in practice. Companies that practise digital branding consistently not only achieve greater visibility, but also greater loyalty among their target groups.<\/p>\n

Practical examples: digital strategy in action<\/h3>\n

Anyone looking for inspiring approaches will find them with brands such as WeTransfer. It combines a simple, intuitive user interface with creative background images by artists. In this way, WeTransfer creates real added value for creative professionals and strengthens the emotional bond with the brand[4].<\/p>\n

Glossier also relies on its own digital strategy. The brand uses social media to show authentic content that is suitable for everyday use. It deliberately favours user-generated content instead of styled advertising photos. In this way, Glossier remains approachable and creates a strong community[2].<\/p>\n

Hinge provides another example. The dating app advertises with the slogan \"The app you should delete\". This unusual message appeals specifically to young target groups and attracts a lot of attention on platforms such as TikTok[2].<\/p>\n

Best practice at the customer (name hidden due to NDA contract)<\/h3>\n

BEST PRACTICE at the customer (name hidden due to NDA contract)<\/b> A medium-sized company from the B2B sector wanted to significantly increase its digital visibility. Together, we developed a digital strategy based on clear objectives, a well thought-out content strategy and targeted social media coverage. Within a year, the reach on LinkedIn doubled and the number of qualified leads increased by 30 per cent. The brand was perceived as an innovative and likeable partner in the industry, which also led to more enquiries on the website. A key success factor was the close collaboration with transruptions coaching, which supported the team and provided regular impetus.<\/i><\/p>\n

Recommendations for successful digital branding<\/h2>\n

A strong digital strategy starts with a clear objective. Determine what you want to achieve - whether it's more visibility, lead generation or building trust. Use analysis tools to better understand your target groups and address them in a targeted manner.<\/p>\n

Focus on content that reflects your brand values. Authentic stories, practical tips and visual elements get to the heart of your message. Make sure you use clear, understandable language and place your content on the appropriate channels.<\/p>\n

Experiment with different formats. Videos, podcasts, live sessions or interactive surveys provide variety and increase the engagement rate. Measure the success of your measures regularly and adapt your digital strategy flexibly.<\/p>\n

How transruptions coaching supports your digital strategy<\/h2>\n

Many companies are uncertain about their digital strategy. Clients often report a lack of resources, unclear processes or a lack of experience in digital branding. This is where transruptions coaching comes in: as experienced support in the development and implementation of a customised digital strategy.<\/p>\n

Coaching helps to strengthen internal structures, train teams and introduce agile methods. Goals are defined together, measures are prioritised and progress is regularly reviewed. The result is a digital strategy that is not just on paper, but is put into practice in everyday working life.<\/p>\n

My analysis<\/h2>\n

A professional digital strategy is indispensable today. It forms the backbone of successful digital branding and helps companies to recognise and exploit digital opportunities. Those who focus on authenticity, understand their target groups and continuously develop their own digital strategy will create a strong, future-proof brand identity.<\/p>\n

The examples show: Digital strategy thrives on ideas, the courage to change and the will to try something new. Those who work on their digital strategy together with experts such as transruptions-Coaching benefit from valuable impulses and targeted support - for sustainable success in the digital space.<\/p>\n

Further links from the text above:<\/h2>\n

Germany 2024 Digital Decade Country Report<\/a> [1]
\nTen examples of digital marketing strategies<\/a> [2]
\nGermany accelerates digital expansion (as of 12 September 2025)<\/a> [3]
\nDigital branding: how it works and what to consider<\/a> [4]
\nDigital Strategy | DigitalService<\/a> [5]<\/p>\n

For more information and if you have any questions, please contact Contact us<\/a> or read more blog posts on the topic TRANSRUPTION<\/a> here.<\/p>\n

<\/body>
\n<\/html><\/p>","protected":false},"excerpt":{"rendered":"

Digitalstrategie 2025: So gelingt erfolgreiches Digital Branding Wer heute im Wettbewerb bestehen m\u00f6chte, kommt an einer professionellen Digitalstrategie nicht vorbei. Denn Digitalstrategie bedeutet mehr als nur neue Kan\u00e4le zu bespielen. Sie ist das Fundament, auf dem gezieltes Digital Branding aufbaut \u2013 und damit der Schl\u00fcssel zu nachhaltigem Erfolg im digitalen Raum. Viele Unternehmen und Organisationen … Read more<\/a><\/p>","protected":false},"author":1,"featured_media":347139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[7,3237,200,3242,3244],"tags":[3595,3610,3649,5236,3513],"class_list":["post-347140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transruption-blog","category-automatisierung","category-digital-leadership","category-digital-branding","category-digitale-transformation","tag-contentmarketing","tag-digitalbranding","tag-digitalstrategie","tag-markenfuehrung","tag-transruptionscoaching","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"3830.8","_yoast_wpseo_primary_category":"TRANSRUPTION Digitaler Werkzeugkasten","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"785","rmp_rating_val_sum":"3830.8","rmp_avg_rating":"4.88","_yoast_wpseo_focuskw":"Digitalstrategie","_yoast_wpseo_title":"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding","_yoast_wpseo_metadesc":"Entwickeln Sie Ihre Digitalstrategie 2025! Entdecken Sie Praxisbeispiele & Tipps f\u00fcr erfolgreiches Digital Branding. Jetzt Artikel lesen!","yoast_head":"\nDigitalstrategie 2024: So gelingt erfolgreiches Digital Branding<\/title>\n<meta name=\"description\" content=\"Entwickeln Sie Ihre Digitalstrategie 2025! Entdecken Sie Praxisbeispiele & Tipps f\u00fcr erfolgreiches Digital Branding. Jetzt Artikel lesen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/digital-strategy-successful-digital-branding-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding\" \/>\n<meta property=\"og:description\" content=\"Entwickeln Sie Ihre Digitalstrategie 2025! Entdecken Sie Praxisbeispiele & Tipps f\u00fcr erfolgreiches Digital Branding. Jetzt Artikel lesen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/digital-strategy-successful-digital-branding-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T03:02:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding\",\"datePublished\":\"2025-10-24T03:02:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/\"},\"wordCount\":848,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg\",\"keywords\":[\"#ContentMarketing\",\"#DigitalBranding\",\"#DigitalStrategie\",\"#Markenf\u00fchrung\",\"#TransruptionsCoaching\"],\"articleSection\":[\"TRANSRUPTION Digitaler Werkzeugkasten\",\"Automatisierung\",\"Digital Leadership\",\"Digital Branding\",\"Digitale Transformation\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/\",\"url\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/\",\"name\":\"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg\",\"datePublished\":\"2025-10-24T03:02:26+00:00\",\"description\":\"Entwickeln Sie Ihre Digitalstrategie 2025! Entdecken Sie Praxisbeispiele & Tipps f\u00fcr erfolgreiches Digital Branding. Jetzt Artikel lesen!\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg\",\"width\":1080,\"height\":1350,\"caption\":\"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital strategy 2024: How to achieve successful digital branding","description":"Develop your digital strategy 2025! Discover practical examples & tips for successful digital branding. Read the article now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/digital-strategy-successful-digital-branding-2025\/","og_locale":"en_GB","og_type":"article","og_title":"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding","og_description":"Entwickeln Sie Ihre Digitalstrategie 2025! Entdecken Sie Praxisbeispiele & Tipps f\u00fcr erfolgreiches Digital Branding. Jetzt Artikel lesen!","og_url":"https:\/\/sauldie.org\/en\/digital-strategy-successful-digital-branding-2025\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2025-10-24T03:02:26+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding","datePublished":"2025-10-24T03:02:26+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/"},"wordCount":848,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg","keywords":["#ContentMarketing","#DigitalBranding","#DigitalStrategie","#Markenf\u00fchrung","#TransruptionsCoaching"],"articleSection":["TRANSRUPTION Digitaler Werkzeugkasten","Automatisierung","Digital Leadership","Digital Branding","Digitale Transformation"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/","url":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/","name":"Digital strategy 2024: How to achieve successful digital branding","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg","datePublished":"2025-10-24T03:02:26+00:00","description":"Develop your digital strategy 2025! Discover practical examples & tips for successful digital branding. Read the article now!","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/digitalstrategie-2024-so-gelingt-erfolgreiches-digital-branding.jpg","width":1080,"height":1350,"caption":"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"Digitalstrategie 2024: So gelingt erfolgreiches Digital Branding"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence & Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/digitalstrategie-erfolgreiches-digital-branding-2025\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=347140"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/347139"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=347140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=347140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=347140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}