{"id":347274,"date":"2025-02-18T01:25:58","date_gmt":"2025-02-18T00:25:58","guid":{"rendered":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/"},"modified":"2025-02-18T01:25:58","modified_gmt":"2025-02-18T00:25:58","slug":"optimise-online-press-release-increase-visibility","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/","title":{"rendered":"How to make your online press release a success: Insider strategies for decision-makers"},"content":{"rendered":"<p style=\"font-family:verdana;text-align:left;\">In today's digital world, it's crucial to get your company's message across effectively. An online press release gives you the opportunity to deliver content directly to your target audience - via Google and other search engines. This strategy is particularly important as it significantly increases your online visibility and leads to better search engine rankings[1][2].<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">How you can optimise your online press release<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">To create an effective online press release, you should pay attention to several factors. Firstly, it is important to identify relevant keywords and place them strategically in your message. This can be done using tools such as Google Keyword Planner or Ubersuggest[2]. The headline of your online press release should be concise and attention-grabbing by including the main topic and relevant keywords[2].<\/p>\n<h3 style=\"font-family:verdana;text-align:left;\">Increase visibility with keywords and meta tags<\/h3>\n<p style=\"font-family:verdana;text-align:left;\">The use of meta titles and descriptions is crucial to give search engines and readers a quick overview of the content of your online press release. These elements help to increase visibility in search results and should therefore be carefully formulated[1][3].<\/p>\n<p style=\"font-family:verdana;\"><i><b>BEST PRACTICE with a customer (name hidden due to NDA contract):<\/b> A company from the technology sector improved its search engine ranking by 30 % through the targeted use of keywords in the headline and meta tags. This led to an increase in traffic of around 20 %.<\/i><\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Content and structure of an effective online press release<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">An online press release should not only be informative, but also have a clear structure. Short paragraphs, headings and bulleted lists help readers and search engines to better understand the content[7]. The integration of images and videos can increase the visual appeal, provided they are accompanied by relevant captions that also contain the keywords[11].<\/p>\n<p style=\"font-family:verdana;\"><i><b>BEST PRACTICE with a customer (name hidden due to NDA contract):<\/b> A company in the fashion industry achieved a 50 % increase in social interactions by integrating high-quality images into its press releases. This led to a significant increase in brand awareness.<\/i><\/p>\n<h3 style=\"font-family:verdana;text-align:left;\">Mobile optimisation and links<\/h3>\n<p style=\"font-family:verdana;text-align:left;\">As more and more people search for information on their mobile devices, it is crucial that your online press release is optimised for mobile devices[1]. You should also use internal and external links intelligently to increase the credibility of your message and encourage readers to explore further[1].<\/p>\n<p style=\"font-family:verdana;\"><i><b>BEST PRACTICE with a customer (name hidden due to NDA contract):<\/b> A company in the service industry has increased the average time visitors spend on its website by 40 % through the use of links to relevant subpages.<\/i><\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Marketing strategy and SEO synergies<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">Press releases can be effectively integrated into your marketing strategy by creating synergies between SEO and PR. By publishing your press releases on press and trade portals, you can increase brand awareness and improve the ranking of your website[8]. Social signals, such as sharing on social media, can also increase credibility and engagement, which signals search engines and supports your SEO efforts[5].<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Distribution and reach<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">To maximise the reach of your online press release, you should distribute it via special press portals. These platforms are often free or inexpensive and reach a broad target group[7].<\/p>\n<p style=\"font-family:verdana;\"><i><b>BEST PRACTICE with a customer (name hidden due to NDA contract):<\/b> A company from the technology sector achieved an increase in reach of 60 % through targeted publication on press portals.<\/i><\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Online press release as a central tool<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">A well-structured online press release can not only boost your online visibility, but also increase your brand awareness and the trust of your target audience. iROI coaching will guide you through the creation and distribution of your press releases to achieve your communication goals and strengthen your online reputation.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">My analysis<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">Overall, an online press release is a powerful tool for increasing your online visibility and brand awareness. Through targeted optimisation and distribution, you can achieve your communication goals and get your company message across effectively. The combination of relevant keywords, clear content and a strategic distribution strategy is crucial to reach your target audience and strengthen your brand position.<\/p>\n<h2 style=\"font-family:verdana;text-align:left;\">Further links from the text above:<\/h2>\n<p style=\"font-family:verdana;text-align:left;\">\n- <a href=\"https:\/\/www.agentur-gerhard.de\/digital-marketing\/online-marketing\/seo-sichtbarkeit-pressemitteilungen\/\" target=\"_blank\">SEO optimisation for press releases<\/a><br \/>\n- <a href=\"https:\/\/www.connektar.de\/blog\/seo-pressemitteilung\/\" target=\"_blank\">SEO &amp; press release - visibility for PR<\/a><br \/>\n- <a href=\"https:\/\/www.pr-gateway.de\/blog\/wie-sie-es-mit-ihren-pressemitteilungen-in-die-suchmaschinen-schaffen\/\" target=\"_blank\">Press releases in search engines<\/a><br \/>\n- <a href=\"https:\/\/www.seoptimer.com\/de\/blog\/pressemitteilung-seo\/\" target=\"_blank\">7 SEO strategies for press releases<\/a><br \/>\n- <a href=\"https:\/\/www.newsaktuell.de\/blog\/seo-fuer-pressemitteilungen\/\" target=\"_blank\">SEO for press releases<\/a>\n<\/p>\n<p style=\"font-family:verdana;text-align:left;\">For more information and if you have any questions, please contact <a href=\"https:\/\/sauldie.org\/en\/contact-to-iroi\/\" target=\"_blank\">Contact us<\/a> or read more blog posts on the topic <a href=\"https:\/\/sauldie.org\/en\/topics-2\/iroi-blog\/\" target=\"_blank\">internet Return on Investment - Marketing<\/a> here.<\/p>","protected":false},"excerpt":{"rendered":"<p>In der heutigen digitalen Welt ist es entscheidend, Ihre Unternehmensbotschaften effektiv zu vermitteln. Eine Online-Pressemitteilung bietet Ihnen die M\u00f6glichkeit, Inhalte direkt an Ihre Zielgruppe zu bringen \u2013 \u00fcber Google und andere Suchmaschinen. Diese Strategie ist besonders wichtig, da sie Ihre Online-Sichtbarkeit erheblich steigert und zu einem besseren Ranking in den Suchmaschinen f\u00fchrt[1][2]. Wie Sie Ihre &#8230; <a title=\"How to make your online press release a success: Insider strategies for decision-makers\" class=\"read-more\" href=\"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/\" aria-label=\"Read more about So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":347273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,3237,3242,3244,3246],"tags":[3595,210,3887,4834],"class_list":["post-347274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-automatisierung","category-digital-branding","category-digitale-transformation","category-ecommerce-digitaler-handel","tag-contentmarketing","tag-seo","tag-sichtbarkeit","tag-unternehmenskommunikation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"6499.35","_yoast_wpseo_primary_category":"iROI Digitales Marketing","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"1515","rmp_rating_val_sum":"6499.35","rmp_avg_rating":"4.29","_yoast_wpseo_focuskw":"Online-Pressemitteilung","_yoast_wpseo_title":"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider","_yoast_wpseo_metadesc":"Steigern Sie Ihre Sichtbarkeit mit einer optimierten Online-Pressemitteilung! Tipps & Best Practices jetzt lesen und direkt erfolgreich umsetzen.","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider<\/title>\n<meta name=\"description\" content=\"Steigern Sie Ihre Sichtbarkeit mit einer optimierten Online-Pressemitteilung! Tipps &amp; Best Practices jetzt lesen und direkt erfolgreich umsetzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\" \/>\n<meta property=\"og:description\" content=\"Steigern Sie Ihre Sichtbarkeit mit einer optimierten Online-Pressemitteilung! Tipps &amp; Best Practices jetzt lesen und direkt erfolgreich umsetzen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T00:25:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\",\"datePublished\":\"2025-02-18T00:25:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/\"},\"wordCount\":707,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg\",\"keywords\":[\"#ContentMarketing\",\"#SEO\",\"#Sichtbarkeit\",\"#Unternehmenskommunikation\"],\"articleSection\":[\"iROI Digitales Marketing\",\"Automatisierung\",\"Digital Branding\",\"Digitale Transformation\",\"eCommerce und Digitaler Handel\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/\",\"url\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/\",\"name\":\"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg\",\"datePublished\":\"2025-02-18T00:25:58+00:00\",\"description\":\"Steigern Sie Ihre Sichtbarkeit mit einer optimierten Online-Pressemitteilung! Tipps & Best Practices jetzt lesen und direkt erfolgreich umsetzen.\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg\",\"width\":1080,\"height\":1350,\"caption\":\"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to make your online press release a success: Insider strategies for decision-makers","description":"Increase your visibility with an optimised online press release! Read tips &amp; best practices now and implement them successfully straight away.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/","og_locale":"en_GB","og_type":"article","og_title":"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider","og_description":"Steigern Sie Ihre Sichtbarkeit mit einer optimierten Online-Pressemitteilung! Tipps & Best Practices jetzt lesen und direkt erfolgreich umsetzen.","og_url":"https:\/\/sauldie.org\/en\/optimise-online-press-release-increase-visibility\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2025-02-18T00:25:58+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider","datePublished":"2025-02-18T00:25:58+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/"},"wordCount":707,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg","keywords":["#ContentMarketing","#SEO","#Sichtbarkeit","#Unternehmenskommunikation"],"articleSection":["iROI Digitales Marketing","Automatisierung","Digital Branding","Digitale Transformation","eCommerce und Digitaler Handel"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/","url":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/","name":"How to make your online press release a success: Insider strategies for decision-makers","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg","datePublished":"2025-02-18T00:25:58+00:00","description":"Increase your visibility with an optimised online press release! Read tips &amp; best practices now and implement them successfully straight away.","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/so-gelingt-ihre-online-pressemitteilung-insider-strategien-fuer-entscheider.jpg","width":1080,"height":1350,"caption":"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"So gelingt Ihre Online-Pressemitteilung: Insider-Strategien f\u00fcr Entscheider"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence &amp; Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/online-pressemitteilung-optimieren-sichtbarkeit-steigern\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=347274"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/347273"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=347274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=347274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=347274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}