{"id":347674,"date":"2025-06-20T07:16:51","date_gmt":"2025-06-20T05:16:51","guid":{"rendered":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/"},"modified":"2025-06-20T07:16:51","modified_gmt":"2025-06-20T05:16:51","slug":"app-marketing-strategies-tips","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/app-marketing-strategies-tips\/","title":{"rendered":"App marketing revealed: How to win customers with mobile apps"},"content":{"rendered":"

In today's digital age, the use of mobile applications has become an integral part of our everyday lives. Against this backdrop, the topic of App marketing<\/strong> increasingly important in order to reach and retain customers in the long term via smartphone and tablet apps. Strategic App marketing<\/strong> helps companies to position themselves in the complex market and build sustainable user relationships.<\/p>\n

The basics of effective app marketing<\/h2>\n

Successful App marketing<\/strong> begins with clearly defined goals and a deep understanding of the target group. This is not just about the number of installations, but also about user activity and retention. One of the most important measures is App Store Optimisation (ASO). It increases the visibility of the app in the stores by including relevant keywords in the title, description and metadata. An appealing and informative landing page and social media presence are also important levers for drawing potential users' attention to the app.<\/p>\n

The introduction of new technologies such as artificial intelligence (AI) also enables a highly personalised approach. This allows user behaviour and preferences to be analysed in real time and suitable marketing measures to be initiated automatically.<\/p>\n

For example, a telecommunications provider uses Google Performance Max combined with Firebase data to run customised conversion campaigns as soon as potential customers repeatedly use tariff calculators but do not yet conclude a contract[1].<\/p>\n

Practical examples and approaches from the industry<\/h3>\n

Many companies rely on the App marketing<\/strong> on so-called growth hacking techniques. This involves, for example, developing a recommendation campaign that generates viral effects and thus exponentially increases the user base. The successes of Dropbox, PayPal and Uber, which were able to gain millions of new users through personal recommendations, are well-known in this regard[2].<\/p>\n

Another proven practice is regional targeting through location-based marketing. Retailers use personalised offers and timed push messages to increase customer loyalty and boost sales. Interactive advertising formats - such as playful gamified ads - also increase attention and are used by many brands to appeal to their audience on an emotional level[6][8].<\/p>\n

BEST PRACTICE at a customer (name concealed due to NDA contract): In a project for a retail group, a combination of ASO, personalised push messages and local offers was implemented. These measures resulted in a significant increase in daily app users and a sustainable increase in sales in the shop business.<\/p>\n

Strategies for acquiring and retaining app users<\/h2>\n

Advertising measures via various digital channels are essential for acquiring new users. Paid adverts on social networks, Google Ads and platforms such as TikTok offer great opportunities thanks to precise targeting. For example, the dating app Hinge was able to very successfully target Generation Z with ironically staged TikTok adverts[4].<\/p>\n

Keeping users loyal to the app is at least as important. Personalised content and regular updates that create new added value are suitable here. Push notifications provide information about news or customised offers. Loyalty programmes and direct support - for example via chatbots - increase user satisfaction and significantly reduce the risk of churn[10].<\/p>\n

BEST PRACTICE for a customer (name concealed due to NDA contract): A reward system for regular use was implemented for a fitness app. With individualised challenges and personalised messages, the average usage time increased significantly, which was reflected in improved customer ratings.<\/p>\n

Innovative methods for sustainable market development<\/h3>\n

International expansion is often achieved by localising the app and adapting the content to cultural specifics. The integration of user-generated content or influencer marketing also lends the app credibility and reach. Companies should also continuously analyse performance and user experience. This allows optimisations to be implemented in a targeted and data-based manner[3][16].<\/p>\n

Visual examples show how the cosmetics manufacturer Glossier scores with authentic social media content. Everyday application situations promote credibility among followers and encourage brand loyalty[4].<\/p>\n

My analysis<\/h2>\n

Efficiently addressing and retaining customers using apps today requires a well thought-out, multi-stage strategy. The App marketing<\/strong> supports companies in making their applications visible, attractive and relevant. The combination of technical measures such as app store optimisation and data-driven targeting with creative campaigns achieves sustainable success.<\/p>\n

Intelligent personalisation, innovative forms of advertising and authentic communication are at the heart of this. In addition, it is important not only to win over users, but also to support them in the long term. Companies that focus on these impulses benefit from greater user loyalty and increasing brand awareness in an increasingly complex market environment.<\/p>\n

Further links from the text above:<\/h2>\n

\nApp marketing strategies that work - NanoGiants<\/a>
\n10 strategies for mobile app marketing - Airship<\/a>
\nTop 15 app marketing strategies - AppMarketingHub<\/a>
\nTen examples of digital marketing strategies - Adobe<\/a>
\nApp marketing - how to market your app successfully - AppLaunch<\/a>
\nEffective strategies in mobile marketing - Suxeedo<\/a>
\nThe state of e-commerce app marketing - AppsFlyer<\/a>
\nMobile marketing examples and trends - Netgrade<\/a>
\nApp marketing made easy - OnlineSolutionsGroup<\/a>
\nMarketing of a mobile app - Kinsta<\/a>\n<\/p>\n

For more information and if you have any questions, please contact Contact us<\/a> or read more blog posts on the topic internet Return on Investment - Marketing<\/a> here.<\/p>","protected":false},"excerpt":{"rendered":"

Im heutigen digitalen Zeitalter ist die Nutzung von mobilen Anwendungen aus unserem Alltag nicht mehr wegzudenken. Vor diesem Hintergrund gewinnt das Thema App-Marketing zunehmend an Bedeutung, um Kunden gezielt \u00fcber Smartphone- und Tablet-Apps zu erreichen und langfristig zu binden. Strategisches App-Marketing hilft Unternehmen dabei, sich im komplexen Markt zu positionieren und nachhaltige Nutzerbeziehungen aufzubauen. Grundlagen … Read more<\/a><\/p>","protected":false},"author":1,"featured_media":347673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[3061,4,3237,3242,3244,3246],"tags":[5546,6253,4225,5318,5254],"class_list":["post-347674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kiroi-blog","category-iroi-blog","category-automatisierung","category-digital-branding","category-digitale-transformation","category-ecommerce-digitaler-handel","tag-appmarketing","tag-appstoreoptimization","tag-mobilemarketing","tag-nutzerbindung","tag-personalisiertesmarketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"5937.25","_yoast_wpseo_primary_category":"iROI Digitales Marketing","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"1397","rmp_rating_val_sum":"5937.25","rmp_avg_rating":"4.25","_yoast_wpseo_focuskw":"App-Marketing","_yoast_wpseo_title":"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps","_yoast_wpseo_metadesc":"Erfolgreiches App-Marketing: Tipps & Strategien zur Nutzerbindung und Umsatzsteigerung. Jetzt mehr erfahren und App zum Erfolg f\u00fchren!","yoast_head":"\nApp-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps<\/title>\n<meta name=\"description\" content=\"Erfolgreiches App-Marketing: Tipps & Strategien zur Nutzerbindung und Umsatzsteigerung. Jetzt mehr erfahren und App zum Erfolg f\u00fchren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/app-marketing-strategies-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps\" \/>\n<meta property=\"og:description\" content=\"Erfolgreiches App-Marketing: Tipps & Strategien zur Nutzerbindung und Umsatzsteigerung. Jetzt mehr erfahren und App zum Erfolg f\u00fchren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/app-marketing-strategies-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T05:16:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps\",\"datePublished\":\"2025-06-20T05:16:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/\"},\"wordCount\":805,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg\",\"keywords\":[\"#AppMarketing\",\"#AppStoreOptimization\",\"#mobilemarketing\",\"#Nutzerbindung\",\"#PersonalisiertesMarketing\"],\"articleSection\":[\"K\u00fcnstliche Intelligenz\",\"iROI Digitales Marketing\",\"Automatisierung\",\"Digital Branding\",\"Digitale Transformation\",\"eCommerce und Digitaler Handel\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/\",\"url\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/\",\"name\":\"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg\",\"datePublished\":\"2025-06-20T05:16:51+00:00\",\"description\":\"Erfolgreiches App-Marketing: Tipps & Strategien zur Nutzerbindung und Umsatzsteigerung. Jetzt mehr erfahren und App zum Erfolg f\u00fchren!\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg\",\"width\":1080,\"height\":1350,\"caption\":\"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"App marketing revealed: How to win customers with mobile apps","description":"Successful app marketing: tips & strategies for user retention and increasing sales. Find out more now and make your app a success!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/app-marketing-strategies-tips\/","og_locale":"en_GB","og_type":"article","og_title":"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps","og_description":"Erfolgreiches App-Marketing: Tipps & Strategien zur Nutzerbindung und Umsatzsteigerung. Jetzt mehr erfahren und App zum Erfolg f\u00fchren!","og_url":"https:\/\/sauldie.org\/en\/app-marketing-strategies-tips\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2025-06-20T05:16:51+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps","datePublished":"2025-06-20T05:16:51+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/"},"wordCount":805,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg","keywords":["#AppMarketing","#AppStoreOptimization","#mobilemarketing","#Nutzerbindung","#PersonalisiertesMarketing"],"articleSection":["K\u00fcnstliche Intelligenz","iROI Digitales Marketing","Automatisierung","Digital Branding","Digitale Transformation","eCommerce und Digitaler Handel"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/","url":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/","name":"App marketing revealed: How to win customers with mobile apps","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg","datePublished":"2025-06-20T05:16:51+00:00","description":"Successful app marketing: tips & strategies for user retention and increasing sales. Find out more now and make your app a success!","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/10\/app-marketing-enthuellt-so-gewinnen-sie-kunden-mit-mobile-apps.jpg","width":1080,"height":1350,"caption":"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"App-Marketing enth\u00fcllt: So gewinnen Sie Kunden mit Mobile Apps"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence & Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/app-marketing-strategien-tipps\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=347674"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/347674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/347673"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=347674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=347674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=347674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}