{"id":350278,"date":"2024-12-08T10:42:20","date_gmt":"2024-12-08T09:42:20","guid":{"rendered":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/"},"modified":"2024-12-08T10:42:20","modified_gmt":"2024-12-08T09:42:20","slug":"addressable-television-advantages-application-examples","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/addressable-television-advantages-application-examples\/","title":{"rendered":"Addressable television: How to win customers on every screen"},"content":{"rendered":"

At a time when advertising needs to be ever more targeted and efficient, addressable television opens up new opportunities to reach customers individually on every screen. This innovative technology combines the reach of traditional TV stations with digital precision, allowing companies to play out their messages only to relevant target groups. This means that budgets can be utilised sparingly while achieving a high impact.<\/p>\n

What makes addressable television so effective?<\/h2>\n

Addressable television stands out from traditional TV advertising thanks to its data-based targeting. Instead of general advertising that is the same for all viewers, the advertising content is tailored precisely to the interests, demographic characteristics and usage behaviour of individual households. For example, a family that enjoys gardening might see an advert for gardening tools, while another household might see an advert for electric cars at the same time. This personalised approach ensures greater attention and relevance.<\/p>\n

A mobile phone provider from the telecommunications sector was able to significantly increase its subscriber numbers through the targeted use of addressable television in urban regions. At the same time, a regional furniture store relied on specific adverts that were only shown to households with children, which noticeably increased footfall in the shops. A car manufacturer also achieved better recall values by targeting its advertising precisely at potential buyers in affluent neighbourhoods.<\/p>\n

Practical application and industry examples for addressable television<\/h2>\n

In food retail, for example, addressable television is used to target offers and promotions to consumers with specific purchasing habits. An organic supermarket chain was able to target health-conscious households in this way and thus strengthen customer loyalty. Companies from the tourism industry only broadcast adverts for holiday destinations or wellness hotels to viewers who have previously shown an interest in the relevant content.<\/p>\n

In the financial sector, banks and insurance companies use addressable television to individually advertise different pension or retirement products - for example, young audiences for digital investment opportunities and older households for pension insurance. A car brand also tested personalised advertising spots for various vehicle models, which led to a measurable increase in test drive enquiries and sales.<\/p>\n

BEST PRACTICE with one customer (name hidden due to NDA contract)<\/b> A medium-sized tech company used addressable television in a targeted manner in several major cities. Personalised messages were played out depending on the demographic profile and previous product interactions, which significantly improved lead generation and sustainably reduced campaign costs. The combination of data-driven targeting and creative content led to increased brand awareness and measurable sales growth.<\/i><\/p>\n

Technical basics and playout options<\/h3>\n

Addressable television is usually delivered via internet-enabled smart TVs or set-top boxes that are connected to the internet. This makes it possible to deliver targeted digital advertising content depending on the user profile without other viewers seeing the same adverts. The data used comes from socio-demographic sources, location information or media usage behaviour. This allows advertising spots to be dynamically adapted and optimised in real time.<\/p>\n

An online shop from the fashion sector significantly increased its conversion rate by displaying personalised advertising banners in addressable television. At the same time, various service providers benefited by using regional targeting to increase their local presence. An agency was also able to react flexibly to changing customer needs through the automated adaptation of ad content without having to realise new campaigns.<\/p>\n

How to use addressable television optimally for your success<\/h2>\n

In order to use addressable television efficiently, you should first define your target groups precisely and specify relevant criteria such as age, region, interests or purchasing behaviour. Use existing data sources to obtain as precise a picture as possible of your customers. Then design advertising content that is specifically tailored to these groups and offers a high level of emotional or practical relevance.<\/p>\n

Small and medium-sized companies in particular benefit from the low-cost opportunity to effectively place brand messages on TV without risking high wastage. Clear target group segmentation reduces unnecessary expenditure and creates a better connection with customers.<\/p>\n

It is also a good idea to systematically analyse key performance indicators such as click rate, conversion rate or impressions. This makes it possible to improve campaigns over time and deploy resources in a targeted manner. If you are looking for assistance with this process, iROI-Coaching will provide you with expert support in the planning and implementation of all aspects of addressable television.<\/p>\n

Examples of effective target group communication<\/h3>\n

An insurance company was able to target households with owner-occupied homes with a targeted campaign for home insurance and thus gain new customers. A manufacturer of smart home solutions used targeted advertising for technology enthusiasts in urban areas. Similarly, a sportswear brand targeted families with children who are interested in outdoor activities.<\/p>\n

My analysis<\/h2>\n

Addressable television opens up a wide range of opportunities for more personalised and targeted advertising. The combination of traditional television and digital target group management reduces wastage and increases the impact of advertising. Companies from a wide range of industries are already successfully using this technology to reach customers in a targeted manner and optimise their marketing strategies. Continuous measurability and customisation make addressable television a forward-looking tool that can accompany you in your marketing mix.<\/p>\n

Further links from the text above:<\/h2>\n

Addressable TV - Targeted TV advertising for every budget<\/a><\/p>\n

Placing TV adverts regionally - your advertising on TV<\/a><\/p>\n

The advantages of Addressable TV - targeted marketing in the ...<\/a><\/p>\n

Addressable TV and the revolution in the advertising world<\/a><\/p>\n

Addressable TV advertising 2025: costs, target groups & tips<\/a><\/p>\n

Addressable TV brings personalised advertising to ...<\/a><\/p>\n

ATV | Addressable TV explained simply & quickly<\/a><\/p>\n

Addressable TV - Targeted TV advertising for more success<\/a><\/p>\n

Addressable TV for television advertising in the region<\/a><\/p>\n

ATV vs. CTV - significance, differences and forecast<\/a><\/p>\n

For more information and if you have any questions, please contact Contact us<\/a> or read more blog posts on the topic internet Return on Investment - Marketing<\/a> here.<\/p>","protected":false},"excerpt":{"rendered":"

At a time when advertising needs to be ever more targeted and efficient, addressable television opens up new opportunities to reach customers individually on every screen. This innovative technology combines the reach of traditional TV stations with digital precision, allowing companies to play out their messages only to relevant target groups. This means that budgets can be used sparingly with ... Read more<\/a><\/p>","protected":false},"author":1,"featured_media":350277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,3237,3238,200,3242,3244,3247],"tags":[6374,4764,3232,3985,6244],"class_list":["post-350278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-automatisierung","category-big-data-smart-data","category-digital-leadership","category-digital-branding","category-digitale-transformation","category-hr-arbeit-teams-4-0","tag-addressabletv","tag-marketinginnovation","tag-personalisierung","tag-targeting","tag-tvwerbung","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"3318","_yoast_wpseo_primary_category":"iROI Digitales Marketing","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"700","rmp_rating_val_sum":"3318","rmp_avg_rating":"4.74","_yoast_wpseo_focuskw":"Addressable Fernsehen","_yoast_wpseo_title":"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm","_yoast_wpseo_metadesc":"Entdecken Sie, wie Addressable Fernsehen Ihre Zielgruppe effizient erreicht. Jetzt informieren und TV-Werbung gezielt einsetzen!","yoast_head":"\nAddressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Addressable Fernsehen Ihre Zielgruppe effizient erreicht. Jetzt informieren und TV-Werbung gezielt einsetzen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/addressable-television-advantages-application-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie, wie Addressable Fernsehen Ihre Zielgruppe effizient erreicht. Jetzt informieren und TV-Werbung gezielt einsetzen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/addressable-television-advantages-application-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-08T09:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm\",\"datePublished\":\"2024-12-08T09:42:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/\"},\"wordCount\":911,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg\",\"keywords\":[\"#AddressableTV\",\"#MarketingInnovation\",\"#Personalisierung\",\"#Targeting\",\"#TVWerbung\"],\"articleSection\":[\"iROI Digitales Marketing\",\"Automatisierung\",\"Big Data und Smart Data\",\"Digital Leadership\",\"Digital Branding\",\"Digitale Transformation\",\"HR-Arbeit und Teams 4.0\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/\",\"url\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/\",\"name\":\"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg\",\"datePublished\":\"2024-12-08T09:42:20+00:00\",\"description\":\"Entdecken Sie, wie Addressable Fernsehen Ihre Zielgruppe effizient erreicht. Jetzt informieren und TV-Werbung gezielt einsetzen!\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg\",\"width\":1080,\"height\":1350,\"caption\":\"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Addressable television: How to win customers on every screen","description":"Discover how addressable television reaches your target group efficiently. Find out now and use TV advertising in a targeted way!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/addressable-television-advantages-application-examples\/","og_locale":"en_GB","og_type":"article","og_title":"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm","og_description":"Entdecken Sie, wie Addressable Fernsehen Ihre Zielgruppe effizient erreicht. Jetzt informieren und TV-Werbung gezielt einsetzen!","og_url":"https:\/\/sauldie.org\/en\/addressable-television-advantages-application-examples\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2024-12-08T09:42:20+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm","datePublished":"2024-12-08T09:42:20+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/"},"wordCount":911,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg","keywords":["#AddressableTV","#MarketingInnovation","#Personalisierung","#Targeting","#TVWerbung"],"articleSection":["iROI Digitales Marketing","Automatisierung","Big Data und Smart Data","Digital Leadership","Digital Branding","Digitale Transformation","HR-Arbeit und Teams 4.0"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/","url":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/","name":"Addressable television: How to win customers on every screen","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg","datePublished":"2024-12-08T09:42:20+00:00","description":"Discover how addressable television reaches your target group efficiently. Find out now and use TV advertising in a targeted way!","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/addressable-fernsehen-so-gewinnen-sie-kunden-auf-jedem-bildschirm.jpg","width":1080,"height":1350,"caption":"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"Addressable Fernsehen: So gewinnen Sie Kunden auf jedem Bildschirm"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence & Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/addressable-fernsehen-vorteile-anwendung-beispiele\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/350278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=350278"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/350278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/350277"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=350278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=350278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=350278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}