{"id":350676,"date":"2025-09-05T12:10:14","date_gmt":"2025-09-05T10:10:14","guid":{"rendered":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/"},"modified":"2025-09-05T12:10:14","modified_gmt":"2025-09-05T10:10:14","slug":"slug-targeted-advertising-addressable-tv-advantages-applications","status":"publish","type":"post","link":"https:\/\/sauldie.org\/en\/slug-targeted-advertising-addressable-tv-advantages-applications\/","title":{"rendered":"Targeted advertising rethought: How Addressable TV inspires decision-makers"},"content":{"rendered":"

In today's media world, **targeted advertising** is becoming increasingly important because it enables target groups to be addressed precisely and individually. Innovative broadcast formats such as addressable TV in particular open up a new dimension for decision-makers to position advertising messages effectively and significantly reduce wastage. The concept of tailoring advertising to individual viewer profiles rather than generalised advertising is very appealing to marketing managers. This increases the efficiency of campaigns and improves the return on investment.<\/p>\n

How Addressable TV expands the possibilities of targeted advertising<\/h2>\n

Addressable TV uses detailed data such as demographic characteristics, location and user behaviour to reach households or individual users in a targeted manner. In contrast to traditional TV advertising, where all viewers see the same ad, consumers receive personalised content that corresponds to their interests. For example, a household with children may receive different adverts than a single household. Companies from the consumer goods industry, for example, benefit from addressing families in a differentiated way and thus placing their marketing messages in a more targeted manner.<\/p>\n

Media companies use addressable TV, particularly for product launches, to reach different customer segments simultaneously with suitable advertising messages. Car manufacturers also use this form of targeted advertising to advertise different models locally with suitable financing options without unnecessarily wasting budget on uninterested viewers.<\/p>\n

Another important area is retail: retailers can play out customised offers for their respective store locations based on regional data. Interested customers receive exactly the promotions that are relevant to them, which strengthens customer loyalty and increases conversion rates.<\/p>\n

BEST PRACTICE with one customer (name hidden due to NDA contract)<\/h3>\n

A leading provider in the consumer electronics sector used addressable TV to advertise new smart TV models in urban centres. Using personalised advertising messages, they were able to reach households that were already interested in smart home technologies. As a result, the client significantly increased its click and purchase figures and reported much more efficient advertising expenditure.<\/b><\/i><\/p>\n

Advantages of targeted advertising in the context of modern media communication<\/h2>\n

The most important advantage of **targeted advertising** is that it minimises wastage. Brands can address the right recipients directly with a smaller budget because the delivery of messages is precisely controlled. This leads to a higher perception of the advertising and increases the chance of positive reactions, for example in the form of website visits or purchases.<\/p>\n

Targeted advertising also improves the user experience, as consumers are not confronted with irrelevant adverts. The positive effect on brand perception is particularly familiar to companies in the financial sector, which use personalised adverts to provide information about individual insurance offers or loans.<\/p>\n

Measurability is also a key advantage: successes can be observed, adjusted and optimised in real time. For example, telecoms providers report that they not only generate better quality leads with Addressable TV, but can also react more quickly to changes in the market.<\/p>\n

BEST PRACTICE with one customer (name hidden due to NDA contract)<\/h3>\n

An insurance company used targeted television advertising for different age groups. The analyses revealed an improved customer approach and an increased acquisition rate, as the advertising content was precisely tailored to the respective needs and life phases of the target groups.<\/b><\/i><\/p>\n

Practical tips for the successful use of targeted advertising<\/h2>\n

It is advisable for companies to first analyse the target groups in detail and then develop suitable advertising messages for each segment group. Tools that evaluate the interests of users, their purchasing behaviour and other data can help here.<\/p>\n

Creativity also plays a role: different advertising formats and content should be tested to find out what works best. For example, a manufacturer of household appliances reports that short, humorous clips are particularly well received by the younger target group, while detailed product presentations are more convincing for the older target group.<\/p>\n

In addition, continuous analysis and adjustment is crucial to ensure the long-term success of targeted advertising. Advertisers should regularly analyse campaign data in order to further reduce wastage and identify new trends at an early stage.<\/p>\n

BEST PRACTICE with one customer (name hidden due to NDA contract)<\/h3>\n

A regional retailer used Addressable TV to display weekend offers depending on the viewer's location. The real-time customisation of advertising messages led to increased footfall in the shops and reduced marketing expenditure due to lower wastage.<\/b><\/i><\/p>\n

My analysis<\/h2>\n

With Addressable TV, **Targeted Advertising** offers an innovative way of targeting decision-makers and significantly reducing wastage. The personalised approach increases the relevance of advertising content and leads to measurably better campaign results. For companies from various sectors such as retail, insurance or consumer electronics, this opens up great added value, which not only saves marketing budgets but also intensifies the bond with the target group. iROI-Coaching provides you with expert support in the planning and implementation of such targeted advertising projects and helps you to develop effective strategies.<\/p>\n

Further links from the text above:<\/h2>\n

\nTargeted advertising: How Addressable TV can ...<\/a>
\nTargeting: Precise addressing of target groups - definition, ...<\/a>
\nTargeted advertising: definition, advantages, examples<\/a>
\nTargeting: definition and methods<\/a>
\nTargeted advertising: 8 examples and best practices for ...<\/a>
\nTargeted advertising: examples of targeted advertising<\/a>
\nTargeting as a success factor: opportunities for your digital ...<\/a>
\nTargeting: definition and reaching target groups | DIM-Blog<\/a>
\nTargeted Advertising explained | symplr - Your Publishing Partner<\/a>
\n4 reasons why contextual targeting is more important today ...<\/a>\n<\/p>\n

For more information and if you have any questions, please contact Contact us<\/a> or read more blog posts on the topic internet Return on Investment - Marketing<\/a> here.<\/p>","protected":false},"excerpt":{"rendered":"

In today's media world, **targeted advertising** is becoming increasingly important because it enables target groups to be addressed precisely and individually. Innovative transmission formats such as addressable TV in particular open up a new dimension for decision-makers to position advertising messages effectively and significantly reduce wastage. The concept of no longer targeting advertising generally, but ... Read more<\/a><\/p>","protected":false},"author":1,"featured_media":350675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,3237,3238,200,3242,3244,3247],"tags":[6374,4764,5988,7194,5290],"class_list":["post-350676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iroi-blog","category-automatisierung","category-big-data-smart-data","category-digital-leadership","category-digital-branding","category-digitale-transformation","category-hr-arbeit-teams-4-0","tag-addressabletv","tag-marketinginnovation","tag-personalisiertewerbung","tag-targetedwerbung","tag-zielgruppenansprache","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"rmp_feedback_val_new":"4534.53","_yoast_wpseo_primary_category":"iROI Digitales Marketing","_yoast_wpseo_focuskeywords":null,"rmp_vote_count":"1001","rmp_rating_val_sum":"4534.53","rmp_avg_rating":"4.53","_yoast_wpseo_focuskw":"Targeted Werbung","_yoast_wpseo_title":"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert","_yoast_wpseo_metadesc":"Steigern Sie Ihre Erfolge mit Targeted Werbung: Erreichen Sie Ihre Zielgruppe gezielt und senken Sie Streuverluste. Jetzt mehr erfahren!","yoast_head":"\nTargeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert<\/title>\n<meta name=\"description\" content=\"Steigern Sie Ihre Erfolge mit Targeted Werbung: Erreichen Sie Ihre Zielgruppe gezielt und senken Sie Streuverluste. Jetzt mehr erfahren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sauldie.org\/en\/slug-targeted-advertising-addressable-tv-advantages-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert\" \/>\n<meta property=\"og:description\" content=\"Steigern Sie Ihre Erfolge mit Targeted Werbung: Erreichen Sie Ihre Zielgruppe gezielt und senken Sie Streuverluste. Jetzt mehr erfahren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sauldie.org\/en\/slug-targeted-advertising-addressable-tv-advantages-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"SAULDIE - Life Excellence und Business Excellence\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T10:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjay Sauldie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Sauldie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/\"},\"author\":{\"name\":\"Sanjay Sauldie\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\"},\"headline\":\"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert\",\"datePublished\":\"2025-09-05T10:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/\"},\"wordCount\":891,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg\",\"keywords\":[\"#AddressableTV\",\"#MarketingInnovation\",\"#PersonalisierteWerbung\",\"#TargetedWerbung\",\"#Zielgruppenansprache\"],\"articleSection\":[\"iROI Digitales Marketing\",\"Automatisierung\",\"Big Data und Smart Data\",\"Digital Leadership\",\"Digital Branding\",\"Digitale Transformation\",\"HR-Arbeit und Teams 4.0\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/sauldie.org\/en\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/\",\"url\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/\",\"name\":\"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert\",\"isPartOf\":{\"@id\":\"https:\/\/sauldie.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg\",\"datePublished\":\"2025-09-05T10:10:14+00:00\",\"description\":\"Steigern Sie Ihre Erfolge mit Targeted Werbung: Erreichen Sie Ihre Zielgruppe gezielt und senken Sie Streuverluste. Jetzt mehr erfahren!\",\"breadcrumb\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg\",\"width\":1080,\"height\":1350,\"caption\":\"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/sauldie.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sauldie.org\/#website\",\"url\":\"https:\/\/sauldie.org\/\",\"name\":\"Life Excellence & Business Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sauldie.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sauldie.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/sauldie.org\/#organization\",\"name\":\"sauldie.org\",\"url\":\"https:\/\/sauldie.org\/\",\"logo\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566\",\"name\":\"Sanjay Sauldie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g\",\"caption\":\"Sanjay Sauldie\"},\"description\":\"Sanjay Sauldie ist Digitalstratege, Speaker und Entwickler des transruption-Werkzeugkasten, mit der Unternehmen ihre digitale Transformation messbar, menschlich und nachhaltig gestalten. Mit kiROI \u2013 dem KI-basierten Ansatz zur Wertsch\u00f6pfung im digitalen Zeitalter \u2013 hilft er Selbstst\u00e4ndigen und Unternehmen, k\u00fcnstliche Intelligenz praxisnah in ihre Prozesse zu integrieren. Mit seiner herausragenden Marketing-Strategie iROI hat er bereits unz\u00e4hligen Unternehmen zu mehr Sichtbarkeit und somit mehr Gewinnen gef\u00fchrt. So vereint er digitale Innovation mit disruptiven Denkmodellen f\u00fcr eine zukunftsf\u00e4hige Business-Strategie. Er studierte Mathematik und Informatik an der Universit\u00e4t K\u00f6ln, absolvierte einen Master of Science in Digital Disruption an der University of Salford (UK) und ein Design Thinking Programm am MIT\/EMERITUS Singapur. Als mehrfach ausgezeichneter Experte \u2013 u.a. mit dem Golden Web Award und dem Innovationspreis der Initiative Mittelstand \u2013 ber\u00e4t er KMU und Konzerne. Sein Motto: \u201eDigitalisierung ist kein Selbstzweck \u2013 sie muss dem Menschen dienen.\u201c\",\"sameAs\":[\"https:\/\/sauldie.org\"],\"url\":\"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo\",\"url\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"contentUrl\":\"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png\",\"width\":2560,\"height\":1546,\"caption\":\"sauldie.org\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Targeted advertising rethought: How Addressable TV inspires decision-makers","description":"Increase your success with targeted advertising: reach your target group in a targeted manner and reduce wastage. Find out more now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sauldie.org\/en\/slug-targeted-advertising-addressable-tv-advantages-applications\/","og_locale":"en_GB","og_type":"article","og_title":"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert","og_description":"Steigern Sie Ihre Erfolge mit Targeted Werbung: Erreichen Sie Ihre Zielgruppe gezielt und senken Sie Streuverluste. Jetzt mehr erfahren!","og_url":"https:\/\/sauldie.org\/en\/slug-targeted-advertising-addressable-tv-advantages-applications\/","og_site_name":"SAULDIE - Life Excellence und Business Excellence","article_published_time":"2025-09-05T10:10:14+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg","type":"image\/jpeg"}],"author":"Sanjay Sauldie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Sauldie","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#article","isPartOf":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/"},"author":{"name":"Sanjay Sauldie","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566"},"headline":"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert","datePublished":"2025-09-05T10:10:14+00:00","mainEntityOfPage":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/"},"wordCount":891,"commentCount":0,"publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"image":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg","keywords":["#AddressableTV","#MarketingInnovation","#PersonalisierteWerbung","#TargetedWerbung","#Zielgruppenansprache"],"articleSection":["iROI Digitales Marketing","Automatisierung","Big Data und Smart Data","Digital Leadership","Digital Branding","Digitale Transformation","HR-Arbeit und Teams 4.0"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/sauldie.org\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/","url":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/","name":"Targeted advertising rethought: How Addressable TV inspires decision-makers","isPartOf":{"@id":"https:\/\/sauldie.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage"},"image":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage"},"thumbnailUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg","datePublished":"2025-09-05T10:10:14+00:00","description":"Increase your success with targeted advertising: reach your target group in a targeted manner and reduce wastage. Find out more now!","breadcrumb":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#primaryimage","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/11\/targeted_werbung_neu_gedacht_wie_addressable_tv_entscheider_begeistert.jpg","width":1080,"height":1350,"caption":"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert"},{"@type":"BreadcrumbList","@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sauldie.org\/"},{"@type":"ListItem","position":2,"name":"Targeted Werbung neu gedacht: Wie Addressable TV Entscheider begeistert"}]},{"@type":"WebSite","@id":"https:\/\/sauldie.org\/#website","url":"https:\/\/sauldie.org\/","name":"Life Excellence & Business Excellence","description":"","publisher":{"@id":"https:\/\/sauldie.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sauldie.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/sauldie.org\/#organization","name":"sauldie.org","url":"https:\/\/sauldie.org\/","logo":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo"},"image":{"@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/sauldie.org\/#\/schema\/person\/256cc63712e886bd0a72cc351f34c566","name":"Sanjay Sauldie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b099275cb2bfe08b0d89d49cc8ffa751f0f292e14a217980b97eb8b2cd7311?s=96&d=mm&r=g","caption":"Sanjay Sauldie"},"description":"Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT\/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: \"Digitalisation is not an end in itself - it must serve people.\"","sameAs":["https:\/\/sauldie.org"],"url":"https:\/\/sauldie.org\/en\/author\/sauldieadmin\/"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sauldie.org\/de\/slug-targeted-werbung-addressable-tv-vorteile-anwendungen\/#local-main-organization-logo","url":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","contentUrl":"https:\/\/sauldie.org\/wp-content\/uploads\/2025\/06\/400dpiLogo-scaled.png","width":2560,"height":1546,"caption":"sauldie.org"}]}},"_links":{"self":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/350676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/comments?post=350676"}],"version-history":[{"count":0,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/posts\/350676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media\/350675"}],"wp:attachment":[{"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/media?parent=350676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/categories?post=350676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sauldie.org\/en\/wp-json\/wp\/v2\/tags?post=350676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}