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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

17 May 2023

22 tips for digital trade fairs: Virtual trade fairs open up new worlds

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More than just a stopgap solution - virtual trade fairs open up new worlds

The lockdown and coronavirus crisis are currently presenting the economy with immense challenges. Brick-and-mortar retail has had to close its doors in many cases. But new avenues are opening up in the virtual world. This doesn't just apply to online sales. Virtual trade fairs allow you to tap into new target groups and get your products talked about and sold successfully around the world. Digital solutions such as simplefair offer you comprehensive services for the virtual trade fair. This allows you to make contact with customers, business partners and other companies via multimedia. There are the right tools for every type of dialogue.

A virtual trade fair does not consist of a single, fixed concept or format. It consists of many different possibilities and digital offerings. These start with the form of digital exchange. At a virtual trade fair, people communicate differently than at an analogue event. They are not face-to-face. However, this does not mean that less communication is possible. The exchange takes place through multimedia event formats and digital exchange formats. These formats include webinars, chats, video conferences, shop offers, chats, e-mail messages and messenger services. Depending on the choice of formats, very specific forms of communication take place.

With a platform like simplefair you can network in real time without having to do a lot of work. You can quickly and easily determine which groups and visitors overlap with your own interests. This will quickly draw your attention to specific exhibitors or visitors at the trade fair. You can also easily book your own rooms where you can present your projects and products. You can also hold webinars and educational programmes. You can offer your regular customers free admission.

But virtual trade fairs don't just offer the opportunity to give presentations or hold webinars. You can also sell products directly via the trade fair. This is much easier at a virtual trade fair than at a normal trade fair. You can set up your own shop area or link it to your virtual stand. You can then offer products in large quantities or at special prices. Setting up a trade fair discount is child's play.

Even for companies with little experience in the digital sector, participating in a virtual trade fair is no problem. Customised tools for your digital sales are available on appropriate platforms. In many cases, exhibiting at a virtual trade fair is even much cheaper than participating in a normal exhibition. In this case, there are no travelling costs and you do not need to have any stands or exhibition materials printed on paper. Your trade fair staff usually only need a computer and an Internet connection. They can also easily represent your company from their home office.

You can reach customers and business partners much more effectively in virtual space.

There are two important reasons for this. Firstly, there are no travelling costs for them. Secondly, the trade fair does not have to be limited to a small exhibition period. It can remain open 365 days a year. If you then launch a new product for sale, you can also announce this specifically. The majority of trade fair visitors will then immediately hear about your new release. Customers of other companies can also become aware of you. This means that you can easily tap into new target groups all over the world.

Use efficient all-round solutions for virtual trade fairs

The effort behind virtual trade fair offers is by no means as high as you might think. If you use platforms that have been set up precisely for this purpose, you can get started straight away. Offers like simplefair provide you with all the tools you need. With the help of the virtual trade fair, you can pick up all participants where they can best be reached. The various digital offerings allow you excellent market penetration. In many cases, you can place your goods even better than at an analogue trade fair. You can address them almost all year round and stay in contact with them.

However, the virtual trade fair will by no means replace your analogue offers. You can view it as a supplement. When bricks-and-mortar retail reopens and large trade fairs are also possible, you can take part in them. The virtual offers can continue to be used during this time.

Many offers can be saved and offered flexibly over a long period of time. You can then advertise webinars and virtual educational offers at analogue trade fairs. By cleverly linking virtual trade fair offers and analogue offers, you can achieve even better customer loyalty.

With the help of simplefair create offers that can reach people in lockdown as well as in the home office. You can assume that people will continue to be economically active from their home offices even after CoVid has been overcome. With professional virtual trade fair offers, you can reach these people just as easily as you can establish contacts with companies. If you familiarise yourself with the possibilities of a digital trade fair presence now, you will be ahead of other companies. You can actively capitalise on the challenges associated with the Covid crisis. Overcome them and you will take a big step forward in the field of digital disruption.

At virtual trade fairs, you enter into a professional digital dialogue with various target groups. This is sometimes also referred to as "digilogue". With the help of virtual trade fairs, you can replace the lack of dialogue in bricks-and-mortar retail. You can even tap into new target groups across borders. At a virtual trade fair, you are not bound to a specific limit on the number of visitors. You can receive and play to an unlimited number of people - at the time that suits them best.

Using the right tools, you can also easily determine which of your products and product presentations are particularly well received and which target groups you can reach.

This will make you aware of blind spots in your marketing more quickly. All you have to do is link the exhibition at the virtual trade fair with your own marketing and target group analyses. However, with the right technical tools, this is no problem at all.

With an all-round solution, such as simplefair The new software offers you all the tools you need right from the start. You can select the tools you need for your work and keep up with the times in the digital age. Rely on professional solutions so that you can use the right application for every type of exchange in Digilog. This saves you a lot of time and ensures a good relationship with your customers in the long term.

Virtual trade fair stands also create tangible recognition value

You can design virtual exhibition stands based on your own corporate identity. This means that you are not bound by any specifications and do not have to follow the guidelines of an analogue trade fair building. You can therefore adapt the design of the exhibition stand much more flexibly to your own wishes. You also have many design options when it comes to your presentations.

With the virtual trade fair, you are consciously focussing on recognition value. Ideally, you can showcase your current campaigns, a familiar logo, typical values of your company or a certain corporate culture. As a result, your regular customers will immediately recognise you at the virtual event and new target groups will get an image of you that will stick in their minds. Solutions for the virtual trade fair, such as simplefair They give your marketing department a free hand.

You can showcase your company and its design in many different ways. You can offer product videos or webinars on how to handle or use your product. With just a few clicks, you can draw the attention of all visitors to the virtual trade fair to your webinar. This way you can reach more than just regular customers. The virtual trade fair is also a great way to attract attention, especially for start-ups and new projects. With the right digital tools, you can also offer interested participants in the virtual event a more intensive digital dialogue.

In the digital dialogue - the Digilog - you can also offer chats and exchanges via Messenger in addition to presentations. With a solution like simplefair you not only have individual offers in your hand, but a complete package. Simply use this for your specific purposes and pick up every customer and business partner exactly where they are. You can also collect queries from participants in just a few steps. In some cases, you can even seek a more dialogue-based exchange at a virtual trade fair than would be possible at an analogue trade fair.

With simplefair provides you with a comprehensive package of tools. This means that you can not only use the usual familiar presentation options, such as those of a classic video conference. Instead, you have a broad portfolio of options that have been developed specifically for the Digilogue. Your visitors, customers and business partners will also benefit from this. In this case, they can contact you simply and easily and stay in touch with you in the long term. You can choose the type of exchange that makes it easiest for you and your customers.

In this sense, you can also view the virtual trade fair as an offer that creates new opportunities for customer loyalty. Use the applications for this purpose and you will benefit from their possibilities beyond the trade fair.

Once created, virtual offers do not vanish into thin air once the virus has disappeared from the world. You can continue to use them or make them available to interested customers. Simply select the presentations, webinars and product placements that you want to keep online or use at the right time. You can also update individual offers in a targeted manner when new product ranges are launched or a special occasion arises.

How to use hybrid events to your advantage

Virtual trade fairs also provide you with unique opportunities for the time after the lockdown. You can offer hybrid events. This term is used to describe events that take place live and are also accompanied by targeted digital formats. This allows you to create offers that can be visited live at an analogue trade fair or campaign, as well as allowing people from all over the world to connect.

You can coordinate the analogue part and its digital support in such a way that they accompany each other in a targeted manner. With the right support, you don't create two parts that have nothing to do with each other. You set them up in such a way that one complements the other and the participants are aware of this. With the right tools, you make it clear to visitors that they are not just visitors. They themselves become part of a special project. You should give this impression to both business partners and customers. It ensures that they feel connected to your company in the long term.

But you can also realise hybrid events in times of lockdown or long regional distances between different participants. Today, the possibility of virtual reality (augmented reality) gives you the option of bringing products or rooms to life virtually. This technology can now be designed in such a way that users can no longer only experience it with the help of special glasses. Commercially available smartphones can already be used for such offers. Take the game Pokemon Go, for example. This is based precisely on the virtual technology of augmented reality. The game can also be used for marketing purposes.

Play is a good keyword. In general, you can attract the attention of trade fair visitors with more than just factual presentations. People can often be won over much more quickly with good entertainment and playful elements. You can make offers of this kind at virtual trade fairs. While it can take some time at analogue trade fairs for everyone to get involved, this happens much faster at virtual trade fairs.

You can utilise this advantage. With a professional platform like simplefair you have exactly the right prerequisites for this. So you don't need to hire programmers to get your virtual trade fair offers up and running. Design your offers and then realise them in virtual space.

With the right platform, you have a comprehensive set of technical tools for the virtual trade fair. At the same time, you can also integrate your own applications. Professional solutions offer you comprehensive connectivity options for this. Customers don't have to go far to get there.

Remember that in this case both travelling and longer stays are eliminated. You save your customers and partners a lot of time and money. You can emphasise these advantages to customers and the public. It will also fit in well with your image as a sustainable company. The virtual trade fair presence fits in well with your image as a green company. This part of the company will also reflect positively in the eyes of your customers.

Use presentations sustainably and update them in a targeted manner

If you design media offers for a virtual trade fair, you will benefit from your work in the long term. You can use these offers very flexibly. On the one hand, they can be used again and again. On the other hand, you can adapt them specifically to current events. This means, for example, that you can respond specifically to a current trend without having to change your entire offering. In other words: with the help of the virtual trade fair, you can work much closer to the present and the current market than with any other trade fair offer. Take advantage of this opportunity and you will quickly be one step ahead of your competitors.

With the help of the virtual trade fair, you can also drive digital disruption in your own company. Use the challenges of the lockdown to push ahead with sales in the digital age.

If you use a professional solution for your virtual presence, you will not only encounter the challenges, but also the advantages of the digital age. Thanks to professional solutions, you will find intuitive access to the possibilities of virtual trade and trade fair sales. You will quickly realise that it is not difficult at all to offer a stand at a virtual trade fair. You will even enjoy entering this world. You can even use the virtual trade fair as a special motivational factor for your employees.

With the help of the virtual trade fair, you can also create presentations that can be used over a long period of time. When it comes to the use of technical applications or the basic qualities of products, for example, this offers important advantages. You can then supplement these presentations with an up-to-date virtual exchange. You will realise that your customers will also be grateful for this. For them, it means that they can use the media offerings at any time. In other words, you give customers and business partners a great deal of freedom of action with the virtual trade fair offerings. In addition, the media offers can be used from all over the world. This expands your sphere of influence as a company.

Updating the offers also gives you a third option. You can target current events. If certain public holidays are taking place or a news item is being discussed that casts a positive light on your product, you can capitalise on this directly.

Use suitable digital tools and you can even utilise social media specifically for yourself. For example, advertise your trade fair offer with a specific hashtag or keyword that your customers will recognise immediately. This will enable you to efficiently attract the attention of completely new target groups. With the help of the virtual trade fair, you can make a name for yourself on the market. Even as an unknown start-up company, you can become known in this way.

At virtual trade fairs, you can move in the circle of well-known companies. In addition to regional start-ups, virtual trade fairs are also attended by major global players and state institutions. You can also move in this circle - no matter how big your company already is. A professional virtual trade fair presence is no problem at all with the right digital tools.

How to seek a fruitful dialogue at virtual trade fairs

The coronavirus crisis has led to a lockdown that is hitting the economy hard. Many shops have had to close their doors. In most cases, sales are continuing online. In the best-case scenario, this type of sale can replace in-store sales. However, many companies are realising that direct interaction with customers is in sharp decline. This raises questions. How can long-term customer loyalty be guaranteed in this age? How can companies find out what customers or business partners want from a product or how the company's image is perceived? Some of these pressing challenges can be tackled at virtual trade fairs.

Hardly any other offer creates so many opportunities for a fruitful exchange. With a virtual trade fair, you don't just have a single opportunity for exchange. Rather, you can create various offers. You can either inform your customers or potential business partners in a well-informed video conference presentation, train them via a didactically high-quality webinar or enter into direct dialogue via messenger or chat. This creates low-threshold barriers and gives trade fair participants the opportunity to choose exactly the option that best suits their interests.

Secondly, virtual networking strengthens the chances of long-term success. With the right tools, you can stay in touch with participants. This means that customers can contact you the moment a specific question arises. When you then get in touch with customers, you don't have to generate interest. There is already an interest. You can use this opportunity to your advantage.

All you need to do is use a professional solution that offers you the right technical applications. Offers like simplefair offer you a wide range of options to choose from.

You can also use hybrid formats for your trade fair offers. This means that you can combine a specific format with another. In this way, you can accompany analogue events with digital events. But digital trade fair events can also be enhanced with special tools. For example, even at large events with countless participants, you can quickly and efficiently collect the requests or interests of the audience.

Display these in a cloud, for example. The professional visualisation will also add entertainment value to your virtual event. Many visitors and other entrepreneurs will wonder how you organised it if you come up with a good concept and put it together professionally.

However, you can also integrate posts from social networks into your discussion. This gives you the opportunity to draw attention to the event beyond the virtual trade fair. Especially if you have set up an important marketing campaign, such an approach can be worthwhile.

In the virtual trade fair, you can also design your own space in such a way that it ties in with your campaign. You can also do this at an analogue trade fair. However, designing real materials usually costs you more money than designing virtual spaces.

Virtual trade fairs create low-threshold offers

Virtual trade fairs not only offer a fallback option in times when no major events are possible. The digital events can also be utilised beyond this. The virtual trade fair allows you to create low-threshold offers. No visitor has to travel long distances to visit the trade fair. There is also no need to buy tickets. You can ensure that the virtual trade fair is literally just a click away.

Platforms like simplefair provide you with countless opportunities for digital dialogue. With a virtual trade fair, you don't have to worry about how to set these up. Instead, you can simply pick them up and use them. If you have not just one medium at your disposal, but various channels, you can address your target groups flexibly.

Companies and customers will discover that they don't have to log into a complicated system. They can simply use their laptops, smartphones and other technical devices. With their help, the full potential of virtual trade fairs can be realised.

Today's customers visit virtual events not only because they save time. They also appreciate the special entertainment value and multimedia offerings of virtual trade fairs. Use professional solutions such as simplefair and you can present your products in a sophisticated and appealing way. This combines an informative presentation with a high entertainment value.

Unlike pure video presentations, today's virtual conferences don't just rely on a good presentation. They offer digital tools with which you can stimulate multiple exchanges. Use these tools and you can easily engage in stimulating dialogue with regular customers and new target groups, global companies and regional start-ups, trade fair visitors and potential business partners. These groups will appreciate the fact that you are available to them on a wide variety of channels. Customers also perceive a genuine dialogue as an advantage. If you offer them this important plus point at the virtual trade fair, it will result in lasting customer loyalty.

You can also invite visitors to virtual trade fairs who live far away or who have not yet attended an analogue trade fair. Simply put together the right offer and invite them to the virtual event. You can also advertise virtual trade fairs on social networks. The event can be announced flexibly on all the channels you normally use. A virtual trade fair can therefore also be an incentive for you to carry out targeted omnichannel work. Use a professional solution such as simplefair and drive your marketing forward in a targeted manner.

As visitors can not only visit their stand alone at the trade fair, but also have access to other offers, the virtual trade fair also becomes a major event. In contrast to the analogue trade fair, there are no visitor limits. You can therefore advertise your trade fair event or your stand to as many people as you like.

If your campaign really hits the mark and attracts a lot of visitors, this is no problem at all. But even with just a few visitors, the virtual trade fair will be a complete success. This means that a number of imponderables of analogue trade fairs will not cause any problems in this case. With a large virtual trade fair, however, you can also count on the fact that a large number of visitors from other companies will also take a look at what you have to offer.

Global networking made easy - at virtual trade fairs

Virtual trade fairs expand trade without incurring major costs. You can attract the attention of visitors from the next suburb as well as major entrepreneurs from the other side of the world. However, in order to make real contact with customers or companies, you must not leave it at a classic video format. Be sure to accompany the offer with a real video chat, an exchange via Messenger or other digital tools. Only then will companies and customers realise that they are being offered a genuine exchange.

It is precisely this exchange that offers you - just like the analogue trade fair - the opportunity to make direct contact. It is only at this moment that the dialogue that is really worthwhile for you takes place. In digital dialogue, you can clarify questions or compare personal interests. Then you will also recognise intersections that you did not even notice at first. The professional virtual trade fair therefore helps you to recognise blind spots and open up new opportunities for your own marketing, production and sales. Use professional solutions for the virtual trade fair and you don't have to leave a profitable exchange to chance. You can initiate this in a targeted manner.

The virtual trade fair allows you to address companies across national borders. You also have the opportunity to attract experts in a particular field to your information events. You can establish networks that could not previously be established due to the great distance. The exchange gives you the opportunity to forge new business partnerships. There may be markets that you have not previously focussed on and where your products and services can be ideally marketed. A virtual trade fair offers you the opportunity to broaden your perspective and discover these.

You can easily make contact with large companies yourself at virtual conferences. At simplefair and other platforms, both large companies and regional start-ups are at the start. The big global players and state institutions are now also active at virtual trade fairs. If you open an exhibition stand there yourself or book a room for events, you can build networks and make the right contacts.

This gives you the opportunity to serve more than just the regional market. You can also specifically discover the global market for yourself. This contributes to your entrepreneurial success in the digital age.

The virtual trade fair does not incur any travelling costs or CO2 emissions. Virtual trade fairs therefore save you money as well as contributing to your company's green image. You can familiarise yourself with the new possibilities of the technological age. You can even make digital disruption in a particular industry a topic of discussion at the trade fair itself.

Such events are often met with great interest by other companies and visitors. However, the exact topics you offer are of course entirely up to you. With professional digital solutions, you have all the design options at your fingertips.

Virtual access for everyone - without a long wait

You can organise virtual trade fair offers in such a way that there is hardly any waiting time for visitors. You can offer them fixed webinars or video presentations as well as create a real dialogue. Some companies did not think it possible that the virtual trade fair would also enable such a good dialogue between visitors and suppliers as is the case with an analogue trade fair. In fact, you can enter into dialogue in even more ways than is possible at traditional trade fairs. All you have to do is use the right digital tools.

With a professional solution, such as the one offered by simplefair this is not a problem. You receive a wide range of digital offers. You can select the applications that best meet your needs. The technical applications also include options such as virtual chat rooms, integration of messenger services and platforms for professional webinars. Their conditions are designed in such a way that you will find it easy to access them intuitively.

With the help of simplefair you can organise a virtual trade fair yourself as well as offer a stand at a trade fair. You can therefore customise your virtual trade fair to suit the concept you want to offer. But you also have a wide range of options when it comes to presentation at a virtual trade fair. You will be surprised at what is possible in the digital age.

You can design your exhibition space in such a way that, on the one hand, it offers a high recognition value and, on the other hand, specifically addresses the interests of your target groups. You can design the room in such a way that they feel completely at ease there and many virtual presentation options are available. It is no longer uncommon for companies to offer a virtual showroom. Here you can present one of your new products to customers and show them the different versions available. If you offer customised versions of products, you can present them perfectly in a virtual space.

If you have aroused the interest of trade fair visitors, you don't have to leave it at that, of course. You can easily link an online shop to your exhibition stand or virtual offer. Customers can then order one of the products if they are interested. You can even offer your trade fair visitors a special discount. In this case, you can make the offer at the virtual trade fair part of a campaign and use it specifically for sales and marketing. For your marketing, the virtual exchange can even provide opportunities for targeted evaluation. Don't miss out on these opportunities.

If you make virtual offers, these do not have to be limited to a specific time. You can create offers that can be used by participants exactly when it suits their schedule best. Ultimately, you will reach more people than with an analogue trade fair offer.

Be prepared to make these users an offer for a dialogue-based exchange. You will be surprised who will get in touch with you and which unknown target groups on the global market may be interested in your offers tomorrow.

Dialogue marketing in the digital age

When it comes to marketing, it's not just the perfect presentation alone that counts. Dialogue has become increasingly important. Business partners and potential customers don't just want to be the audience of an advert. They want to engage in an authentic dialogue. Ideally, you should give your counterpart the impression that he or she can become part of a larger project or contribute to certain developments.

An appearance at a professional virtual trade fair gives you exactly these possibilities. With simplefair there are many tools available to you that allow you to exchange information in groups of different sizes. You can choose the right one for you and use it for your purposes. Different media and formats can be combined with each other.

In hybrid formats, you can create a particularly intensive exchange. You can also specifically encourage your visitors to engage in dialogue. The fear that there will be no dialogue in the virtual space often proves to be completely unfounded.

All you have to do is use the right tools and put together a suitable event concept. There are concepts that work. You can use these or develop new ideas yourself. You even have your own virtual event rooms at your disposal that you can customise. Even an unusual presentation or a detailed virtual reconstruction of a real exhibition centre will stimulate discussion. Take advantage of these benefits and you will soon enjoy a lively audience and a creative exchange of ideas.

It may also provide you with insights that you can use to further develop your own products and services.

A well-designed virtual trade fair shows you the great synergy effects that exist between product design, presentation and marketing in the digital age. You can embed your offer in a special image. Business partners and customers will then recognise that you are not just offering a product or service. Instead, your product offers a certain lifestyle or is linked to special values.

With simplefair you have a whole portfolio of digital tools that are easy to use and can be optimally harmonised. You can use these as tools and flank your work on the image of your products with targeted digital work.

One of the great advantages of virtual trade fairs is that you can seek dialogue not only at the trade fair event itself. All you have to do is connect with the visitors or make offers to address them. You will quickly realise that many visitors are happy to use these. They will make use of them at the right time.

Then a customer will contact you the moment they have an enquiry or want to buy something. But it is also an advantage if people contact you with problems. You can then respond to them and work on solutions. The customer will charge you for this. You will prove that you always have an open ear. That's what characterises a good business partner. And you will be appreciated for it. Use the right opportunities and you will be able to demonstrate these qualities, especially at virtual trade fairs.

Create virtual exchange opportunities with trade fair visitors

If you want your virtual trade fair to be a success, you should make the right offers. You can also promote a targeted dialogue between trade fair visitors and participants. As a trade fair provider, you will also benefit from such a dialogue. This can result in very special dynamics. With the right offers, you can initiate a dialogue that will benefit you in the long term. This dialogue not only offers you the opportunity to establish new networks.

Such an exchange also gives you the opportunity to gather useful ideas for the further development of your own products and campaigns. With professional digital offers for virtual trade fairs, you can utilise precisely these opportunities for your work.

For many trade fair visitors, the exchange between different trade fair visitors is initially of secondary importance. They concentrate on their own presentation and addressing individual visitors. However, if you use the right digital tools for an exchange between visitors to the virtual trade fair, you will achieve various advantages. Firstly, you ensure that trade fair visitors perceive the virtual trade fair as a major event and not as an individual visit. Secondly, this gives you a direct line to discussions that would otherwise remain hidden from you. Take advantage of this opportunity and you can obtain precisely the information that can be used to your advantage. Thirdly, the participants of the virtual trade fair also receive an exchange in this way that conveys a special authenticity.

To enable such an exchange, you should rely on professional digital tools right from the start. With the help of services such as simplefair all doors are open to you. You have a wide range of digital tools that you don't have to create or programme yourself. You can simply view them and use them for your purposes.

You will realise that this stimulates a broad exchange. You will be surprised how intensive the dialogue can be in the virtual space. The professional services also fulfil another important function.

A virtual exchange often remains non-binding. As soon as the event is over, the contacts dissolve again. You will no doubt also be familiar with the situation where interested visitors no longer get in touch after the contact and the connection dissolves. That doesn't have to be the case. Use professional tools and you will stay in contact with interested customers and potential business partners in the long term. As a result, your presence at the virtual trade fair will ensure much more lasting success.

Managing contacts is not particularly complicated in this case. You can easily manage the contacts and organise them into specific groups. This also gives you the opportunity to address specific target groups with the help of specific offers. As a result, you can intensify business relationships or increase your company's sales. Utilise this opportunity and you will also improve your company's international networks. Virtual trade fairs are a particularly good way of exploring the intersections of common interests. You can check digitally and without spending a lot of time who is interested in which offers or subject areas or which offers are of interest to you. The digital formats often also offer a high entertainment value.

How to link virtual trade fair offers with online sales

At a virtual trade fair, you can specifically link virtual exchange offers with virtual sales. This is much easier in this case than it would be at an analogue trade fair. The virtual sale is literally just a click away from the exhibition offer. Until customers use it, however, they can obtain detailed information about the offer or even request customised products. Such a connection also offers decisive advantages for the customer. With the right digital tools, you can create a link that benefits all sides. In other words, you create a win-win situation in the virtual space.

With a virtual trade fair, you can offer a showroom that provides even more visual opportunities than would be the case with an analogue trade fair. You can create a showroom that varies products according to customers' ideas or requirements, for example. This is particularly advantageous for customised offers or products and services that need to be tailored precisely to the customer. With the right tools, you can even put the creation and design of products in the hands of customers or business partners. They can then vary the product.

Depending on how you produce, you can then deliver the designed product. In this respect, the virtual trade fair can also be the gateway to digital disruption in your industry. But it doesn't just shift sales to the virtual space. A professional virtual trade fair gives you the opportunity to get up close and personal with your potential customers and their requirements for services and products. You can also gain insights from such an exchange that you can use for successful marketing in the digital age.

With a professional solution such as simplefair you can communicate with customers about products in real time and select the group size that is particularly beneficial for the purpose in question. You can offer large events as well as small group dialogue or seek targeted discussions with individual participants.

There is the right technical application for all these possibilities. With simplefair you don't have to go on a tedious search. You can make the right choice from a wide range of products. The digital tools of a professional platform offer you the most intuitive access possible. There is therefore no need for lengthy training in their use.

You do not have to impose virtual sales on your visitors. You can offer it. It has also proved successful if you first offer a webinar or, for example, an educational programme on certain services or products. Participants will be interested in this. Some of them may then decide to buy directly. If you offer a trade fair discount, you can even increase your sales.

The purchase process is also not particularly complex with this type of distribution. You can process the sale via digital systems. These will take a lot of work off your hands. If you offer different payment options, customers can choose the option that is easiest for them. This ensures a low-threshold offer and can also have a positive effect on your sales.

Variety pays off - this is how you create multimedia offers!

When planning offers at virtual trade fairs, you should bear in mind a well-known principle from pedagogy and didactics. To attract people's attention, you should not rely on a single method or a single medium. Regularly changing methods and multimedia offers pay off. If you address people on more than just one level, you will attract their attention more quickly and also ensure that they remember your offer in the long term. You will therefore also strengthen the recognition value.

Recognisability is an important keyword in marketing. This ensures that your offer is not forgotten the next day. You create something lasting. The digital tools from simplefair give you many different options for this. You can use a variety of media in your virtual trade fair room and seek dialogue with virtual trade fair participants in different ways. This allows you to create the right setting for any type of dialogue.

Remember that you should also focus on a conscious dialogue. The degree of activity of visitors and participants in a virtual discussion also helps to ensure that it is not forgotten. Anyone who actively participates in a discussion will undoubtedly remember the exchange for longer than a visitor who remains in the audience as a passive spectator.

With the right digital tools, you can not only ensure this activity. You can even specifically encourage it. Include questions in your webinars or video chats that participants can answer via their smartphones. There are applications that allow you to collect these answers quickly in real time, even in large groups. The application then presents the various groups of answers in a graphic or provides you with a cloud of keywords.

Depending on how large individual words are, the greater or lesser the interest in these areas. You can therefore collect feedback from large groups much more quickly in the virtual space than would be possible in an analogue exchange.

For you as an organiser or exhibitor at a virtual trade fair, a simple principle applies: the more professional the technology you work with, the easier it will be for your visitors. But you don't have to programme your own platforms or undergo extensive training before you can make an offer at a virtual trade fair. Simply use existing professional services such as simplefair. With the help of these offers, you have a variety of tools at your disposal that you can use for virtual offers.

On the other hand, your visitors can take part in your offer using a simple laptop or smartphone. You can allow participants to take part in an uncomplicated way. But you can also make it easy for them to make contact that lasts well beyond the duration of the virtual exhibition.

Interested customers can then contact you directly when a new product is launched on the market. Some customers will see this type of sale as a special honour. Collections with a limited number of products can also be distributed in this way.

Design CO2-neutral trade fair offers for a green image

Virtual trade fairs are not only the ideal solution for times when no major events are possible. There is no doubt that the digital offer in lockdown offers the right alternative. But even beyond the times of CoVid, the virtual offer offers a whole range of advantages. One of the most important of these is the creation of sustainable offers. With the help of a well-organised virtual offer, you can set up green marketing and present your image in a positive light.

Unlike analogue trade fairs, virtual trade fairs generally do not incur any travel costs. Neither the trade fair visitors nor the company itself incur the long journey costs to a specific exhibition centre that you would normally have to deal with. As a result, you can invite visitors from all over the world without having to travel.

Overall, however, you also emphasise a sustainable corporate culture with virtual offers. You prove that you as a company are doing your part to reduce global CO2 emissions.

Show that you are at the cutting edge with a comprehensive digital offering. You can present a well-organised digital event for more than just one weekend. You can run it over a long period of time. Some virtual trade fair offers are available for an entire year.

It is clear that in this case you will also reach many more people than with an offer that only runs for a week. Use professional tools and you can set up an appearance that will make a good impression over the entire period.

With the right support, you can be contacted by particularly interested customers at any time during this long period via chat or video conference. And these potential business partners or interested parties don't have to make the journey to you first. They can contact you directly from home without travelling.

This means that the customer comes into contact with you from their own protected space. This gives customers a special sense of security and a good feeling. As a result, you can conduct a completely different sales pitch than would ever be possible at an analogue trade fair event with large crowds of people. All you have to do is make visitors to the virtual trade fair aware of the fact that this real contact is possible and very easy to make.

The special sustainability of your offer is already given by the virtual offer. However, you can also emphasise these thematically or focus on their development. In a corresponding virtual exchange, debates often arise that contribute to the further development of the product. You can also improve the sustainability of your product. In virtual webinars and exchange programmes, you can also specifically involve experts or have results from research presented.

Offers and co-operations of this kind are welcomed by both major customers and other companies. This may also open up completely new cooperation opportunities for you. Be open to an exchange and don't just look for the relevant experts in your own country. The virtual trade fair allows you to make use of global expertise.

Virtual trade fair offerings do not replace analogue formats

Virtual trade fairs will not replace analogue events. On the contrary, the offers can complement each other. And you can even design them in such a way that they harmonise particularly well with each other. Once you have put together a digital concept that works well, you can use it in the long term. You can even refer to your digital formats at future analogue events.

Virtual trade fair offers allow you to make contact with potential customers and business partners. You can utilise and target these contacts when you make virtual offers. Gain these contacts as visitors to your trade fair stand or your exhibition offer. You can show your best side through such a link. For example, you can make it clear that your product development is at the cutting edge.

You can show that you have not slept through the digital age, but that your virtual offerings are up to date. Contact with the global business world is also of crucial importance at a virtual trade fair.

Global players from important markets exhibit at virtual trade fairs. If you take a look at the references in this catalogue, you will discover many illustrious names. Large companies such as SAP, Siemens, Microsoft or even some federal ministries have long since successfully utilised the professional offerings for virtual trade fairs and have made appearances there. Take advantage of this opportunity and bring yourself and your project into the global networks that will advance your company.

When establishing such networks, however, it is crucial that you realise from the outset that virtual exchange will not replace analogue event formats. So you don't need to be afraid that this will ever happen.

It is better to view virtual trade fairs as a tool with which you can use your analogue formats in a targeted manner. They also give you the opportunity to focus on specific topics. The virtual dialogue puts you in close contact with the customer. You can find out what matters to them or what ideas you could realise.

With virtual dialogue, you can get innovative ideas off the ground without losing sight of your own target groups. You can even combine virtual and analogue events directly. For example, you can make recordings at analogue events that you can then use as part of digital offerings. Use the professional tools from simplefair and you can combine both formats even more easily.

One of the most important keywords for the development of virtual trade fair offerings is hybrid formats. This term refers to a targeted combination of different formats. This means that offline formats are accompanied by a digital exchange. If you specifically coordinate the individual formats with each other, a productive dialogue can be initiated.

Use the available tools and plan the virtual linking of different formats in a targeted manner. This will leave a lasting impression on your customers and visitors. You can make targeted use of lockdown times to create virtual offers. These offers can then be used in the long term and can also be used in times after coronavirus.

Well thought-out virtual offers have a long-term effect!

Set up a well thought-out virtual offer. You will benefit from it in the long term. Virtual offers can also be used again for future trade fair enquiries or presentations at conferences. If you use professional digital tools at the beginning, you will save yourself a lot of time and work. With a professional solution like the one you simplefair you quickly have a wide range of options and are fully in tune with the digital age.

Getting started with virtual trade fairs doesn't have to be particularly difficult. You just have to approach it in the right way. Invest the time in the planning and harmonious conceptualisation of your offer. And make use of the wide range of professional digital tools. You don't have to reinvent the world here.

Simply use the tools provided by experienced experts. It was developed by experts in your field specifically for the multimedia design of virtual conferences and provides you with a wide range of options for action in the virtual space. If you get it right, you can easily integrate many of these tools into analogue formats later on. You will therefore benefit in the long term from good work in the creation of virtual programmes.

With a professional service, you can also rely on new digital tools being quickly integrated into the system. For example, this gives you the option of using the latest social networks or integrating new technical apps in a targeted manner. In this way, you can quickly appear in the virtual spaces that are currently in fashion. Your appearance will always look professional and well done. The tools will help you make a good impression and showcase your products in the best possible light.

However, an essential condition for sustainable success in this area is that you do not jump on every bandwagon immediately. Present yourself in a decidedly professional manner. This may mean that you consciously concentrate on certain channels. But make it clear to interested customers that you can be reached in many different ways. Business partners and customers can then choose the channel that is easiest for them. In other words, you lower the inhibition threshold. This in turn means that more people will get in touch with you and seek contact. You can utilise these contacts for your commercial success.

If you put a lot of effort into developing the concept of your offer, customers and business partners will also notice. You can then integrate the digital tools to supplement hybrid formats into your format at exactly the right interfaces. You can then incorporate the input generated by a virtual exchange where it will further advance the discussion or exchange.

You can even award small bonuses or prizes as part of feedback. This provides even more incentive to participate and also adds a certain fun factor to your virtual offer. Participants will thank you for such offers. You can tailor the prizes to a specific topic or campaign. There are no limits to your creativity.

This is how easy it is to use the virtual measuring room

Virtual exhibition rooms are not as complex to set up as analogue event formats. Think of all the materials that you don't have to print in this case. Also keep in mind the travel and accommodation required for analogue trade fairs. There are also no displays, giveaways, hotel stays and much more. They are not necessary with virtual trade fairs. As a result, you save a whole lot of resources by going virtual.

You can invest some of the resources saved in the planning and development of digital formats. But digital giveaways are also worthwhile. You can use them to show your customers that you also offer gifts at virtual trade fair events. There are creative solutions that you can design to create a targeted link to your products. You can also give trade fair discounts to your participants. Another idea is individualised products and designs based on the trade fair or the customers themselves. At some trade fairs, customers can design parts of a product themselves. This results in individualised production. This is considered one of the key success factors for entrepreneurial activity in the digital age.

For your appearance at virtual trade fairs or to organise your own trade fair, simply use the tools from simplefair. This gives you the opportunity to design a highly professionalised virtual offering directly and without a time-consuming diversions. You don't have to invest a lot of money for each individual tool, but can become capable of acting quickly and comprehensively. You don't have to use all of these tools. Selectively choose those that offer you the best service for your purposes. This will result in a well-coordinated offering. Visitors to your offers and other companies will also notice this quality. This can lead to completely new and productive co-operations.

Professionally developed tools for designing virtual trade fair presentations offer you the advantage of intuitive access. This means that they are designed to be particularly user-friendly. This means that you don't have to plan in lengthy training sessions, but can get up and running quickly.

If you want to utilise the full potential of digital applications, you can make a lot out of professional applications. Within the scope of simplefair you have the opportunity to utilise the full potential of virtual appearances. If you play this card right away, you can also play in the big league of global companies with your offers.

The professional tools provide your marketing specialists with a wide range of options. Even if you are still just a small start-up company, you can cut a good figure at a virtual trade fair with the help of the right tools.

Experience has shown that exhibiting at this type of trade fair is not as expensive as at an analogue trade fair. The fees are often lower. However, in addition to the costs already mentioned, you must also take into account that the virtual trade fair can run for much longer. You can leave the offers you have created in place for a longer period of time without incurring major costs. Use this cost-effective option and you will benefit from your virtual offers in the long term.

You can appear in these roles at virtual trade fairs

You can take part in virtual trade fair events in various roles. You can either use them as a visitor or exhibitor, or you can become a trade fair organiser yourself. If you first take part in an existing event as a visitor, you can get a first impression of this type of digital event. You may also gather ideas that you can use later when planning and developing your own virtual trade fair stand. With the help of professional digital tools, designing such offers is not as difficult as you might think. You can use the tools there to present your own offer in a professional manner.

If you want to participate as an exhibitor, you can book your own room. This can then be accessed by visitors in the virtual space of the trade fair. Just like at an analogue trade fair, visitors can not only view presentations of your products there. They can also make direct contact with your employees - and in various ways. For example, you can offer a video chat, just as you can offer simple chats or contact via messenger. Always remember that some visitors are also grateful for low-threshold contact offers. On the other hand, there will be interested customers or entrepreneurs who also appreciate contact via video exchange or an uncomplicated conversation. With a professional offer like that of simplefair provides you with exactly the right tool for every type of exchange.

If you want to become a trade fair organiser yourself, the digital age also offers you completely new possibilities. For example, you can set up a detailed model of the exhibition grounds where you usually hold your analogue events, conferences and trade fairs in virtual space. This offers regular customers or long-term visitors a recognition value that they will be delighted with. As a rule, you do not have to pay as expensive a rental fee to use the virtual exhibition centre as you do for the real exhibition centre. And you can also use the site for much longer than would be possible with an analogue format. Before organising the event, take a targeted look at the advantages that a virtual trade fair can offer you. Then you can set it up. Afterwards, virtual offers or impressions that you have gathered in the digital space can also be used later for analogue formats.

The result is new possibilities for hybrid events. The term hybrid event refers to formats that specifically combine analogue events or meetings with digital elements. The result is a dynamic mixed format that is well received by visitors and can also give large numbers of visitors the impression that they are being addressed individually. In other words, they stimulate special activity. Unlike analogue trade fairs, virtual trade fairs generally have no visitor limits. They can therefore also cater for large numbers of visitors. With the right technical support, you can, for example, collect feebdacks and integrate their results directly into a presentation as a vivid graphic or cloud. This allows you to get in touch with the thoughts of large crowds in real time. In many cases, the technology can simply take care of collecting and analysing the feedback for you.

The easy way to collect virtual feedback and improve your offering

At analogue trade fairs, feedback is often collected on the fringes or at the end of an event. This usually means that it is analysed after the event and can then be incorporated into the design of the next event. Digital tools and virtual trade fairs allow you to achieve a new level of speed in communicative exchange. With the right support, you can record individual feedback in real time and incorporate it directly into the debates. This is perceived positively by visitors. It emphasises the active nature of your event concept and gives each individual visitor the impression that they can help steer the debate themselves or contribute specific concerns to the proceedings.

You may now be thinking that this type of debate is difficult or only feasible with a great deal of effort. However, this is no longer the case. Today, there is a wide range of technical tools that you can use to specifically focus on such hybrid formats. You can have analogue events accompanied by elements of digital communication, supplement virtual trade fairs with special digital extensions and use a wide variety of channels for short-term exchange as well as for long-term customer loyalty.

Professional solutions such as simplefair offer you a whole portfolio of tools to keep you at the cutting edge of the digital age. You can also advertise your virtual offers very well on social networks. You may be able to attract participants to your webinars, trade fair offers and virtual formats who are otherwise not part of the typical visitor groups for analogue trade fair events.

When using these tools, you should think specifically about what you want to achieve and where. Digital tools are not an end in themselves. They are an instrument that supports a very specific type of dialogue. The more specifically you use these tools, the less work you have to do yourself and the easier you make life for your trade fair visitors. Professional tools allow you an intuitive approach. This means that you will save a lot of time when developing your concepts and event formats. On the other hand, visitors can easily get in touch with you. Even a modern smartphone with an internet connection allows this access. And it is also possible with countless other technical end devices such as laptops, PCs and tablets.

Set up a professional virtual trade fair offer and bring your format into the living room of interested customers and the executive floor of potential business partners. Using targeted feedback, you can compare your interests with those of your counterpart in real time. In this way, intersections appear even more quickly and you can discover target groups that you have not yet had in mind. Comprehensive feedback that you collect digitally can also bring you useful advantages for product development or planning image campaigns. You can obtain data that could previously only be collected through costly opinion research. This data can be fed into your system in a well-prepared form.

You save a lot of time and recognise changes in the market much faster than you did a few decades ago. Use this opportunity now as an important building block for entrepreneurial success in the digital age.

Virtual trade fairs as part of digital disruption

Virtual trade fairs offer the ideal platform for digital disruption. The term digital disruption refers to a sudden change that shakes up an entire industry in the digital age. The buzzword emphasises an important change in perspective.

While many companies saw digitalisation as a threat to bricks-and-mortar retail at the beginning of the 21st century, more recent perspectives tend to focus on the opportunities.

Digitalisation is seen as a technological revolution that is forcing companies to change. If you don't want to disappear in the 21st century, you have to face up to the challenges of the new era. However, this does not mean, for example, that bricks-and-mortar retail will be replaced by purely online sales.

Contrary to earlier fears, the analogue and virtual worlds are not incompatible. They can complement each other productively. Those who utilise the challenges of the new era can achieve this dynamic complementarity. Sooner or later, this will lead to far-reaching changes that will affect more than just a single company. Entire industries will be caught up in digitalisation. Those who adapt in good time can stay ahead in this process of change.

With a professional virtual trade fair, you can show from the outside that you are ready for the current changes. However, appearing as a trade fair visitor, exhibitor or even trade fair organiser offers many more possibilities. There is hardly any other place where you can use smart technology, individualised production and examples of the use of artificial intelligence as well as at a virtual trade fair.

The products you display here in the showroom can be customised in real time to suit specific customer preferences, for example. You can analyse live what changes are taking place on the market and what your customers are particularly interested in. A specific target group analysis is also possible, as the customer moves closer to you in the virtual space.

In some cases, you can simply eliminate intermediate trading and sales steps. This reduces costs and increases your profits. Direct dialogue with customers is also possible. You can make long-term contact with interested parties or link your virtual showroom directly to a shop area.

Use professional solutions and you will have the data that is generated during virtual trade fairs in a ready-to-use format. This means that intelligent systems can feed this into your production. You can quickly adapt your production to current demand and may be able to deliver in a shorter time. This advantage is particularly appreciated by regular and major customers. In this way, you can serve the target groups that will benefit you in the long term. The virtual presence can be used for more than just a limited trade fair week. In many cases, the exhibition space is available for a longer period of time, sometimes for an entire year. This means that you can penetrate the market in the long term with your presence at a virtual trade fair. It is therefore worthwhile to rely on professional solutions and invest some time in developing your formats.

Use flexible tools, save time efficiently

The right use of digital tools is a decisive factor for business success at virtual trade fairs. On the one hand, you should use them in such a way that your event formats are varied. The entertainment value of a product presentation always plays a role. First of all, you can use it to draw the attention of virtual trade fair visitors to your product. Ideally, you should not always offer the same form of presentation. You surprise the customer with something new.

It's not just the product, goods or service itself that plays a role. As with all other marketing, you will also have to think about the form of presentation. You will design it in such a way that it is varied and entertaining but also recognisable, which is crucial for establishing a brand.

Secondly, you should also use digital tools in a very targeted manner. Always remember that the various digital tools are just one instrument. They are an instrument with which you can pursue specific purposes. Select your tools in such a way that they fulfil your specific purposes as precisely as possible. For example, you should consider where the tool will be used in a webinar, virtual presentation or presentation. Check what type of presentation you can emphasise with its help.

Keep an eye on what kind of debate or communication you are setting in motion. Digital tools are also a communication tool. In some moments you will want to summarise the results of a large debate, in other situations you may want to stimulate an exchange between small groups of participants. Some tools are more suitable for one thing, some for the other.

Using a professional solution for virtual trade fairs has a number of advantages. In this case, you have a wide range of easy-to-use digital tools at your disposal right from the start. You don't have to worry about programming or reinventing them yourself. Simply take a look at the options available for virtual trade fairs today. You don't have to be a large company or a provider specialising in digital technology if you want to make a professional impression at a virtual trade fair today.

In times of lockdown, participation in virtual trade fairs can provide a substitute for analogue trade fairs and major events. However, this in no way means that virtual trade fairs will replace analogue events or that they will disappear at some point in the post-coronavirus era. Think of virtual event offerings much more as a deliberate addition.

They can flank or even accompany analogue formats. You even have the option of offering hybrid events. This means that an analogue event is accompanied and supplemented by digital elements. In this way, you can offer each individual trade fair visitor - whether they are attending your event in person or only virtually - an individually tailored programme. This can reduce long waiting times and eliminate many journeys. You can reach target groups from all over the world, work with a sustainable, environmentally conscious event concept and save time and money.

Organising big events on a small budget

Participating in or organising a virtual trade fair offers you the ideal opportunity to create large events on a small budget. Unlike on an analogue exhibition site, the virtual counterpart does not have any visitor limits. If you do it right, you can offer a comprehensive product presentation for smaller groups as well as manage huge crowds without long waiting times for individual visitors.

With the virtual trade fair, there are no major rental costs for the exhibition grounds as is the case with analogue events. The trade fair also does not have to be closed after one week of the fair to free up space for the next major event. It can be open to visitors for much longer. In the best case scenario, the virtual exhibition centre will be open for a year and can always be accessible to visitors. All of these factors reduce the costs associated with exhibiting at a trade fair. As long as you think about your presence and organise it professionally, you can achieve a lot at little cost. You are using your capital for sustainable market penetration.

Incidentally, the virtual exhibition centre can be based on the one that visitors know from the analogue world. For example, there are many virtual trade fairs where visitors enter an exhibition centre that has been faithfully modelled on an original exhibition centre. This creates an appealing recognition value, especially for regular customers and long-standing trade fair visitors. On the other hand, you also invite customers who are visiting a trade fair virtually for the first time to take a look at the analogue original. In times when large events are possible again, some visitors will certainly take advantage of this opportunity. As you can easily make contact with trade fair visitors and other companies at virtual trade fairs, it is not difficult to invite visitors directly to the trade fair. You can even give away free admission tickets or entice them with a trade fair discount.

Virtual trade fairs give you the opportunity to exhibit among the big names, even as a start-up or new company. Professional trade fairs from simplefair have already been visited by many global players. Experienced users of virtual trade fairs include such illustrious names as Microsoft, SAP, Siemens and the Federal Ministry of Education and Research. An appearance among big names like these also gives you the opportunity to establish targeted business networks. This may lead to one or two business partnerships. As virtual trade fairs are not tied to a specific region, you can easily operate across regional and national borders.

Today, a virtual trade fair gives you the opportunity to take part in a global exchange with other companies without the costs of flying, travelling and accommodation. The more professionally you prepare for this appearance, the more benefits you will be able to derive from the virtual format for your project. If you exchange information virtually with trade fair visitors, potential business partners and customers, there is no need to establish contact first. In many cases, this is already the case and - if the dialogue is good - you can count on a long-term relationship. These are precisely the conditions that successful corporate marketing is working towards today.

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