SEO stands for search engine optimisation. This is a process for improving the organic search results of a website. There are millions of search queries on the internet. People search for almost everything imaginable, from how to care for their pets to how to make money from home, etc. When searching, people type a few words or phrases into the search box. These are called keywords or key phrases.

The goal of a website owner is to rank high for many important keywords related to the website's niche. The benefit of ranking high is that you can get thousands of free visitors to your website without spending a cent on advertising. And these visitors will automatically come to your website as long as your website ranks well in the search engines.

What's more, your website will receive visitors even when you are sleeping, eating or spending time with your family. To enjoy all these benefits, we need to optimise our website in a certain way so that it has a good chance of ranking highly in the search engines. Each search engine is different and prioritises different factors. It may be almost impossible to optimise our website taking all search engines into account.

Fortunately, we don't have to do that either. If we only focus on the 3 to 5 most important search engines, that should be enough to get thousands of free, targeted visitors.

Start your SEO efforts from here

Let's discuss 3 key areas you need to focus on first to optimise your website for higher rankings.

1. Pay attention to the title:

Every website has a title. What you place between the title tags is very important from an SEO perspective. You should place your most important keywords that you are targeting in the title. The keywords should be placed in the title in a way that makes sense to people. Our website titles should be interesting for both search engines and human visitors. If your title is just a series of keywords that don't make sense or aren't appealing, visitors won't click on your website, even if you have a high search engine ranking.

2. Pay attention to the header tags:

Header tags are like subtitles on your page. Again, header tags are important from both a human and SEO perspective. Header tags should also contain your important keywords so that search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone only skims your article, he/she can read the subtitles to decide whether the article is of interest to him/her and deserves to be read further or not.

3. Pay attention to the contents:

Your articles should be of good quality and useful for the reader. They should serve a specific purpose. The article should contain your important keywords and be written in a natural way so that it makes sense to human readers. If you write high quality content and distribute your important keywords throughout the content, you have a good chance of impressing both search engines and human visitors.

These are the 3 most important components of your website that you should pay attention to if you want to achieve a high ranking in the search engines. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles and the actual content. If you do this, you can reap the rewards in the form of good search results and high conversion rates for your website visitors.

There are many other factors that require your attention to improve your website's ranking, but all efforts should start here. You should first and foremost try to optimise your content and then take care of other factors.