30.01.2023: Frankfurt: Messe Frankfurt: 18:00 - 18:45: Lecture: Consumption 4.0: Surviving the "Never Normal" and Shaping the "Always Different""

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My season starts right away with a high-calibre presentation at the "Digital Extension" of the three leading international consumer goods trade fairs Ambiente, Christmasworld and Creativeworld! At presentations and congresses, you often hear about the "new normal" that would return after a crisis and bring something like "normality" back into the world. Unfortunately, there will no longer be a "new normal" because the world is changing very quickly at the moment. Some industries (electricity, gas, shortages of manufactured goods due to changes in supply chains, etc.) and citizens (food prices, energy costs due to war, etc.) are already feeling the effects of this - and we are all facing new crises: the "never normal" has become part of everyday life. In my presentation, I will show you how to survive the "never normal" and how to "always do things differently".

The three leading international consumer goods trade fairs Ambiente, Christmasworld and Creativeworld will soon be inviting visitors to a very special live trade fair experience. The online platform Digital Extension, which is available to all participants for smart and efficient matchmaking before the events, will provide a complementary virtual exchange: three 45-minute pre-events will offer valuable industry knowledge with top speakers such as Ken Hughes, Theresa Schleicher and Sanjay Sauldie and familiarise participants with the platform.

Find out more here

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