The integration of modern technologies has a decisive influence on today's business world. Especially 5G marketing opens up new prospects for sustainable success for companies. The faster network speeds, lower latency times and improved data capacities help companies to organise their marketing activities more effectively and in a more targeted manner. But what are the three secret weapons behind success with 5G marketing? We would like to take a closer look at them below.
The first secret weapon: real-time personalisation and dynamic customer approach
Thanks to the high speed and minimal delay of 5G networks, companies can customise their advertising messages in real time. This allows them to react immediately to the behaviour of potential customers, which increases the relevance of the messages.
Example: A mail order company uses a user's location data to recognise that she is near a shop. Shortly afterwards, she receives a personalised push message with an exclusive discount offer that is only valid in the store.
In the automotive industry, companies use 5G to respond live to visitor interest during trade fairs. Based on the interest profile shown, visitors then receive customised product videos on their smartphone.
Dynamic content also improves the customer experience in the tourism sector. Travel providers send customised offers based on the weather at the destination or the current travel situation in real time.
BEST PRACTICE with one customer (name hidden due to NDA contract) The company was able to significantly reduce the bounce rate in online shops with the help of 5G marketing. Personalised recommendations adapted live to user behaviour and increased the conversion rate by over 20 percent within just a few weeks.
Interactive experiences: The second secret weapon for more customer loyalty
5G makes immersive technologies such as augmented reality (AR) and virtual reality (VR) more accessible and more fluid. Advertisers can involve their target groups more closely in the marketing process with interactive content.
A fashion company enables customers to try on clothes virtually via AR - without having to travel. The upload is lightning-fast and the visualisation is highly detailed.
In the property sector, virtual tours are offered that prospective buyers can take at any location using their smartphone. These innovative tours enable a better purchase decision without a physical visit.
Catering establishments use 5G to provide interactive menus that update videos, reviews and recommendations in real time. This gives guests a more modern service and makes them feel more involved.
BEST PRACTICE with one customer (name hidden due to NDA contract) An event organiser used 5G marketing to create a hybrid event with online and in-person participants. Thanks to fast data transmission, VR participants were able to join in the conversation live and be part of the action, which significantly increased satisfaction.
Transparent and flexible networks: the third secret weapon for innovative campaigns
5G enables campus networks, i.e. local, shielded wireless networks for companies. These offer maximum control and security for digital marketing players. Flexibility and stability open up new opportunities for the realisation of complex campaigns.
A manufacturing company uses a company-owned 5G campus network to play interactive product demonstrations on mobile devices in the factory - without interruption and in high resolution.
Retail chains use their own 5G networks to securely collect customer data and thus generate background information for individualised promotions.
Start-ups also benefit from such private networks. They develop data-intensive apps with real-time feedback that would not run stably on public networks.
BEST PRACTICE with one customer (name hidden due to NDA contract) The use of a dedicated 5G campus network enabled a medium-sized service provider to carry out precise real-time analyses of large volumes of customer data. This supported more detailed marketing decisions than ever before.
5G marketing as a driving force in today's business landscape
Many companies that come to iROI-Coaching report challenges in adapting to digital transformations. When it comes to using 5G marketing in particular, they often lack the necessary expertise to fully utilise the enormous potential. iROI-Coaching provides you with targeted support to successfully plan and implement 5G marketing projects.
Customised strategies are developed based on the respective industry focus and objectives. This results in added value that goes beyond pure technology and brings real competitiveness.
My analysis
The three secret weapons for business success with 5G marketing are real-time personalisation, interactive experiences through AR and VR and flexible, secure local networks. These enable companies to increase customer loyalty, communicate more efficiently and implement innovative campaigns. With the support of iROI coaching, these opportunities are utilised in a targeted manner and provide you with reliable support in your digital development.
Further links from the text above:
How 5G technology is changing mobile marketing
The impact of 5G on online marketing strategies
How 5G is changing your digital marketing
5G strategy for Germany
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
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