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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

25 August 2025

AI Ethics (Glossary)

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AI ethics is an important term in the fields of artificial intelligence, digital society and digital transformation. It describes the moral principles and rules according to which artificial intelligence (AI) should be developed and used.

AI Ethics deals with questions such as: How can an AI make fair and just decisions? How is people's privacy protected? Who is responsible if an algorithm makes mistakes? The aim is to ensure that AI systems respect our values and do not cause disadvantages for individuals or groups.

An illustrative example: Imagine a hospital uses an AI to prioritise patients. AI ethics here means that the AI must not differentiate according to gender, skin colour or age, but only use medically sensible criteria. Otherwise, people could be disadvantaged.

AI Ethics helps companies and developers to build trust in new technologies, recognise risks early on and handle AI responsibly. This ensures that the digital transformation is fair and safe for everyone.

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