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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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7 July 2025

AI Marketplace (Glossary)

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The term AI Marketplace is particularly at home in the categories of artificial intelligence, digital marketplaces and digital transformation. An AI marketplace is an online platform on which various solutions, applications and services relating to artificial intelligence can be offered and traded.

The principle works in a similar way to other digital marketplaces: Providers make their AI software or services available, while companies or developers can search specifically for suitable solutions and buy or rent them. This accelerates digitalisation, because instead of having to search for individual service providers for a long time or develop their own AI applications, companies can find everything here at a glance.

An illustrative example: A medium-sized company wants to improve its customer service with an intelligent chatbot. It can compare various ready-made chatbot solutions on an AI marketplace, read reviews and select and directly deploy a suitable AI solution with just a few clicks.

An AI Marketplace saves companies time and money and gives them access to the latest technologies, making digital transformation much easier.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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