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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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23 June 2025

AI-Powered Analytics (Glossary)

Artificial intelligence Automation Big data and smart data Digital transformation eCommerce and digital commerce Artificial intelligence glossary

AI-powered analytics is particularly at home in the fields of artificial intelligence, big data and smart data as well as eCommerce and digital commerce. The term describes the use of artificial intelligence (AI) to automatically analyse large amounts of data and gain valuable insights from it. Companies use AI-powered analytics to make better decisions, identify trends at an early stage or optimise business processes.

Instead of analysing each data set individually, the AI can process data from different sources in real time, recognise patterns and make predictions. This saves time and increases accuracy. A typical example: In an online shop, AI-powered analytics observes the purchasing behaviour of customers. The AI recognises which products are often bought together and suggests suitable items. This allows sales to be increased without employees having to constantly carry out analyses.

AI-powered analytics opens up new ways for companies to utilise their data better and increase customer satisfaction. For decision-makers, this means faster reactions to market changes and well-founded strategies - based on data that was often previously unused.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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