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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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14 July 2024

Big Data Analytics (Glossary)

Artificial intelligence Automation Big data and smart data Digital transformation Sanjay Sauldie Glossary

Big data analytics is at home in the areas of big data and smart data, digital transformation and artificial intelligence. This term describes methods that are used to analyse huge amounts of digital data in order to gain useful insights.

Imagine your company collects thousands of pieces of information every day, such as customer data, orders or website visits. Big data analytics helps to find patterns and correlations in this huge mountain of data that the human eye alone would never recognise. This enables companies to recognise trends at an early stage, make better business decisions or create individual offers for their customers.

An example from everyday life: an online shop uses big data analytics to understand which products are popular and when most orders are received. From this, it can organise its warehousing more efficiently and launch targeted advertising campaigns. For decision-makers, this means that big data analytics makes companies more flexible, more competitive and helps them react more quickly to changes in the market.

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Big Data Analytics: Identify trends, optimise processes and increase your company's success - find out more now!

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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