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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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7 June 2025

Business Intelligence (BI) (Glossary)

Automation Big data and smart data Digital transformation eCommerce and digital commerce Sanjay Sauldie Glossary

Business Intelligence (BI) is particularly at home in the areas of big data and smart data, digital transformation, eCommerce and digital commerce.

Business intelligence (BI) describes the technologies and methods used by companies to collect and analyse large volumes of data and gain important insights for better decisions. The aim is to recognise patterns, trends or correlations in the data that help to manage the business more successfully.

A practical example: an online shop uses business intelligence (BI) to analyse which products are bought together particularly often and at what time of day sales are highest. Based on these analyses, the company can launch targeted marketing campaigns or better organise the warehouse in order to optimally meet demand.

Business intelligence (BI) therefore helps decision-makers to make reliable, data-based decisions rather than just listening to their gut feeling. Especially in today's digital world, BI can be a decisive competitive advantage because developments can be recognised at an early stage and opportunities can be exploited more effectively.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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