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The AI strategy for decision-makers and managers

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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

19 February 2025

Cognitive AI (Glossary)

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Cognitive AI (cognitive artificial intelligence) is primarily at home in the fields of artificial intelligence, automation and digital transformation. It describes digital systems that can think, learn and solve problems in a similar way to humans. Unlike traditional programmes, cognitive AI does not just follow rigid rules, but understands relationships, can interpret language and learn from experience.

An illustrative example is a chatbot in customer service. While simple chatbots only respond to specific questions, a cognitive AI chatbot can also understand complex issues, ask questions and suggest customised solutions - almost like a real employee. This makes companies more efficient, automates processes and increases customer satisfaction.

Cognitive AI learns with every new piece of information, adapts and constantly improves. This makes it particularly useful in areas where a lot of data needs to be analysed or quick decisions need to be made, such as when analysing customer data or in the production control of modern factories.

For companies, cognitive AI offers the opportunity not only to automate tasks, but also to enable smarter business processes and better decisions.

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