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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

6 January 2025

Cognitive Search (Glossary)

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Cognitive search is particularly at home in the fields of artificial intelligence, big data, smart data and digital transformation. This term refers to a particularly intelligent search technology that goes far beyond traditional keyword searches. Cognitive search uses artificial intelligence to filter out the really relevant information from large amounts of data and even recognise hidden correlations.

In contrast to conventional search functions, Cognitive Search not only understands individual words, but the entire context of a query. This enables the technology to recognise similar terms, identify synonyms and even compensate for incorrect entries. This makes the search much more accurate and useful, especially when a lot of different data such as emails, documents and reports need to be searched.

For example, a company in the digital transformation sector wants to know which projects have been successfully completed in the last three years. With a conventional search, you would have to search through all documents individually, whereas Cognitive Search automatically finds all relevant results, even if the word "completed" was formulated differently.

Cognitive Search therefore saves a lot of time and helps to make faster and more informed decisions.

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