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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

24 February 2025

Collective AI (Glossary)

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Collective AI is primarily used in the areas of artificial intelligence, digital society and HR work and teams. The term describes a form of artificial intelligence in which many individual people or machines collect knowledge and experience together. This collaboration is used to develop better solutions than an individual could alone.

Imagine a company with people working on a new product at different locations. Everyone enters their ideas and knowledge into a digital system. A collective AI analyses this data collection, recognises patterns and suggests improvements based on them. As a result, everyone benefits from the best ideas from the team.

Online platforms that collect customer reviews are an everyday example of collective AI. Artificial intelligence uses the many individual opinions to make recommendations or recognise trends. For example, an online shop can improve its product selection and shopping experience in a targeted manner.

Collective AI helps companies and societies to react faster and more intelligently to challenges - by pooling the strengths of many.

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