Communication and leadership for managers: Part 02: Leadership for managers

The term leadership was coined by the American Harvard professor John P. Kotter.

He distinguished managers, whom he described as administrators, from leaders, who led companies and employees with vision rather than strict work processes. In increasingly complex and international companies and markets, it can be an advantage for managers to break away from familiar patterns and respond more flexibly to change through leadership.

Die hard facts eines Unternehmens dürfen über den Visionen aber nicht vergessen werden; ein gewisses Maß an „Manager“ sollte man sich immer erhalten. Die Kommunikation und der eigene Kommunikationsstil beeinflussen stark, ob man eher als Manager oder Leader wahrgenommen und angenommen wird.