If you already have private experience with social networks, the combination of management and communication in Web 2.0 will not be difficult for you. You are already familiar with the basics that you can use for your presence as a manager 2.0 and transfer from the private to the commercial sector. However, there are some special features of social media for managers that you should be aware of and observe.
Communication for managers requires a target group-orientated approach, a serious presence and, of course, the willingness to communicate directly with the target group. As you cannot separate executives & communication in the social network, you align your presence to the needs of the target group and do not focus your attention on more awareness and acceptance, but on the tasks that you mainly have to consider in social media for executives.
Connecting executives & communication is easy if you set yourself a daily time frame as an executive 2.0 for targeted communication with customers and business partners. This will prevent you from spending too much time on Web 2.0 in your communication for executives, but it will also prevent you from wasting important resources by under-utilising social media for executives and thus foregoing the acquisition of new customers with a high reach.
Only if you take your tasks as a manager & communication with the target group seriously and see them as the entirety of your presentation as a manager 2.0 in the social network can you convince your competitors and present your target group with the sought-after and desired added value.
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