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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

22 April 2025

Continuous Deployment (Glossary)

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Continuous deployment is an important term in the fields of automation, industry and Factory 4.0 as well as digital transformation. It describes a method in software development in which new versions of software are transferred to the production environment fully automatically and continuously. This means that as soon as developers make and test changes, these are published directly without manual intervention.

Thanks to continuous deployment, companies can react much faster to market requirements and constantly improve their digital products. Errors are recognised and rectified at an early stage because the entire process is automated. This creates a competitive advantage, as customers regularly benefit from new functions.

An illustrative example: A manufacturer of smart thermostats would like to regularly add new functions to its product. With Continuous Deployment, the development team can develop and test a new energy-saving function and this code is then automatically delivered to all thermostats. Customers receive the update immediately without having to wait for the next major software release.

Continuous deployment is an important success factor and part of the digital transformation for companies that want to improve their digital offerings quickly and reliably.

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Continuous Deployment: Find out more about how automated updates can accelerate your digital transformation and competitiveness!

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