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12 October 2024

Conversational trade (Glossary)

Artificial intelligence Automation Digital transformation eCommerce and digital commerce AI Glossary

Conversational commerce is at home in the fields of eCommerce and digital commerce, digital transformation and artificial intelligence. It involves companies selling their products and services in a completely new way: Via chats, voice messages or messenger apps such as WhatsApp and Facebook Messenger. Instead of going to a traditional website, customers can write or speak directly to the company - similar to chatting with friends.

The aim of conversational commerce is to make shopping more personal and easier. Artificial intelligence such as chatbots or digital assistants help to answer questions or recommend products without the need for direct human intervention.

An example: If you see a shoe on a website that you like, you can ask for your size directly in the chat. The chatbot may even suggest suitable alternatives or help you place an order - all in just a few messages.

Conversational commerce saves time, personalises the customer approach and can increase customer satisfaction. It is a modern way for companies to stay close to their customers' needs and simplify the sales process.

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Discover conversational commerce: more personalised, faster shopping via chat! Find out more now and improve your shopping experience.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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