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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

3 November 2025

Coupon Prediction: How to revolutionise your marketing strategy!

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Coupon prediction is becoming increasingly important in today's digital world. Companies use this method to target customers with suitable offers. Coupon Prediction helps to target the right customers at the right time with the right incentives. Many clients come to us because they want to optimise their marketing strategy and get more out of their campaigns. Coupon Prediction helps to boost efficiency and increase customer satisfaction.

What is Coupon Prediction?

Coupon prediction describes the targeted prediction of which customers are most likely to respond to certain offers. Companies collect data on the purchasing behaviour and preferences of their customers. This information is analysed to identify who will take advantage of an offer. This allows targeted coupons to be sent out that are actually taken up and redeemed.

An example from the fashion industry: an online shop analyses which customers regularly buy certain brands. These customers are then targeted with personalised coupons for new collections. Another example from the food retail sector: a supermarket uses coupon prediction to make exclusive offers to customers with a high purchasing volume. Coupon prediction is also used in the travel sector. Travel providers send targeted discount codes to customers who frequently make last-minute bookings.

Coupon prediction in practice

How does Coupon Prediction work?

Coupon Prediction is based on the analysis of customer data. Companies collect information about the purchasing behaviour, interests and preferences of their customers. This data is then analysed using special algorithms. This makes it possible to predict which customers will use an offer.

An example from the beauty industry: a cosmetics brand analyses which customers regularly buy certain products. These customers are then targeted with personalised coupons for new products. Another example from the electronics sector: an online shop uses coupon prediction to make exclusive offers to customers with a high purchasing volume. Coupon prediction is also used in the services sector. Fitness centres send targeted discount codes to customers who regularly book classes.

Advantages of Coupon Prediction

Coupon Prediction offers many advantages. Companies can target their marketing campaigns more effectively and get more out of their budgets. Customers receive offers that are really relevant to them. This increases the likelihood that a coupon will be redeemed.

An example from the catering industry: a restaurant uses coupon prediction to make exclusive offers to customers with a high volume of visits. Another example from the entertainment sector: a streaming service analyses which customers regularly watch certain series. These customers are then targeted with personalised coupons for new content. Coupon prediction is also used in the field of education. Online courses send targeted discount codes to customers who regularly book new courses.

Coupon prediction and transruption coaching

transruptions-Coaching supports companies in the introduction and optimisation of coupon prediction. We help them to collect and analyse the right data. This enables companies to adapt their marketing strategy in a targeted manner and get more out of their campaigns.

An example from the fashion industry: an online shop uses coupon prediction to offer exclusive deals to customers with a high purchase volume. Another example from the food retail industry: a supermarket analyses which customers regularly buy certain products. These customers are then targeted with personalised coupons for new products. Coupon prediction is also used in the services sector. Fitness centres send targeted discount codes to customers who regularly book classes.

BEST PRACTICE with one customer (name hidden due to NDA contract) A large online fashion shop wanted to optimise its marketing campaigns. We worked with the company to introduce Coupon Prediction. The customer data was analysed and targeted coupons were sent out. This resulted in a significant increase in redemption rates. Customer satisfaction rose and sales also increased.

My analysis

Coupon Prediction is revolutionising the marketing strategy of many companies. It helps to target the right customers with the right offers at the right time. Companies can target their marketing campaigns more effectively and get more out of their budgets. Customers receive offers that are really relevant to them. This increases the likelihood that a coupon will be redeemed. Coupon prediction is an important building block for a successful marketing strategy.

Further links from the text above:

Coupon marketing: definition and applications - Bit2win

12 Ways to Supercharge Your Coupon Marketing Strategy

Coupon Marketing: How to Ensure the Right People Respond to Your Offers

Coupon Marketing Strategy: What is coupon marketing? - Vouchery.io

Coupon Marketing: Strategies, Benefits & Key Tactics for Success

Maximising Your ROI with Coupon Marketing in 2025 - Voucherify

9 Tips for Creating a Successful Coupon Marketing Strategy

What is Coupon Marketing? And Why Should You Start Today?

Coupon Marketing: Definition and Strategies to Implement

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

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