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24 September 2024

Data Poisoning (Glossary)

Artificial intelligence Automation Big data and smart data Cybercrime and cybersecurity Digital transformation Sanjay Sauldie Glossary

Data poisoning is a term used in the fields of artificial intelligence, cybercrime and cybersecurity as well as big data and smart data. It describes the targeted manipulation of data that machines and algorithms use for learning. The aim of data poisoning is to falsify the quality or results of these systems and thus bring about unwanted or even harmful decisions.

Imagine a company uses artificial intelligence to sort applications. If someone deliberately feeds false or misleading data into the system - for example, manipulated CVs - this can lead to unsuitable candidates being selected later as particularly suitable. The system is then "poisoned" and no longer makes reliable decisions.

Data poisoning is a major challenge for companies that use technology such as AI or big data. Companies that protect their data quality and strictly regulate access rights can better protect themselves against such attacks. Awareness within the company is therefore particularly important to ensure that potential vulnerabilities are quickly recognised and closed.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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