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The AI strategy for decision-makers and managers

Business excellence for decision-makers & managers by and with Sanjay Sauldie

AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

15 November 2025

Data intelligence: How decision-makers make the most of big & smart data

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More and more decision-makers are realising that data intelligence is the key to sustainable success. It enables valuable insights to be gained from huge amounts of data and strategic decisions to be made. Data intelligence helps to create transparency and strengthen trust in one's own data. Companies that make targeted use of data intelligence benefit from greater efficiency, better customer experiences and new growth opportunities.

Data intelligence: the basis for data-supported decisions

Data intelligence describes the ability to collect and analyse data from various sources and turn it into valuable information. It encompasses both technical and business aspects. Decision-makers use data intelligence to optimise processes, minimise risks and identify opportunities at an early stage. Practical examples show how data intelligence is used in various industries.

In industry, companies analyse machine data to enable predictive maintenance. This helps to avoid breakdowns and reduce costs. In the insurance sector, intelligent data analyses help to assess risks more accurately and offer individual policies. In the healthcare sector, large amounts of data are used to improve diagnoses and optimise treatment strategies.

Data intelligence in practice: examples from the industry

A machine manufacturer uses data intelligence to continuously monitor the condition of its systems. Sensors provide real-time data that is automatically analysed. This enables the company to plan maintenance measures in good time and avoid expensive breakdowns. Data intelligence makes it possible to extend the service life of the machines and increase productivity.

Another example is an energy supplier that uses data intelligence to analyse its customers' energy consumption. This enables them to identify individual savings potential and recommend targeted energy efficiency measures. Customers benefit from lower costs and better service.

A third example is a logistics company that uses data intelligence to optimise the flow of goods. By analysing delivery data, the company can identify bottlenecks at an early stage and shorten delivery times. Customer satisfaction increases and operating costs fall.

Data intelligence in the service sector

In the service sector, data intelligence plays an important role in improving customer service. A telecommunications provider analyses customer data in order to improve network quality and process enquiries more efficiently. Customers benefit from better service quality and faster response times.

Another example is a banking institution that uses data intelligence to optimise risk management. By analysing transaction data, the bank can identify cases of fraud at an early stage and take preventative measures. Customer security is strengthened and trust in the institution grows.

A third example is a retail company that uses data intelligence to analyse the shopping behaviour of its customers. This enables it to create personalised offers and increase customer satisfaction. Sales increase and customer loyalty is strengthened.

Data intelligence and innovation

Data intelligence is an important driver of innovation. Companies that utilise data intelligence can develop new products and services based on the needs of their customers. One example is a technology company that uses data intelligence to improve the user-friendliness of its software. By analysing usage data, the company can make targeted improvements and increase customer satisfaction.

Another example is a research institute that uses data intelligence to gain scientific insights. By analysing large amounts of data, the institute can identify new correlations and develop innovative solutions. The research results contribute to the further development of science.

A third example is a start-up that uses data intelligence to analyse the market and develop new business ideas. By analysing market data, the start-up can identify opportunities at an early stage and make targeted investments. This strengthens competitiveness and promotes growth.

My analysis

Data intelligence is a key success factor for companies that want to survive in a dynamic and highly competitive market. It makes it possible to gain valuable insights from large volumes of data and make strategic decisions. Companies that make targeted use of data intelligence benefit from greater efficiency, better customer experiences and new growth opportunities. The practical examples show that data intelligence is used successfully in various industries and creates sustainable added value.

Further links from the text above:

What is data intelligence?

Smart data: advantages and applications for companies

What is data intelligence and what does it mean?

Big data / smart data: SMEs can also benefit

What is data intelligence? Definition and advantages

Smart + Big Data | Artificial Intelligence

What is data intelligence?

Big data: the utilisation of large amounts of data

What is Data Intelligence? Advantages, application & best practices

Smart data: definition, application and difference to big data

Data intelligence: competitive advantages through big & smart data

Big data: definition, application and future outlook

Data intelligence or the art of turning data into gold

Smart data instead of big data

Meaningful data intelligence | Digital KAIZEN™

Big and smart data - from statistics to data analysis

Data intelligence for intermediaries

Data intelligence: The next evolution in data analysis

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