Today's business world is faced with the challenge of not only collecting enormous amounts of data, but also integrating it into day-to-day business in a targeted and comprehensible way. This is precisely where the concept of Data intelligence on. It is less about the sheer volume of data and more about transforming it into valuable, action-relevant information. Step 3 of the KIROI model provides important impulses on how companies can optimise their business performance through the targeted use of Big & Smart Data. Data intelligence can be unleashed decisively.
Data intelligence as the foundation for smart decisions
In many industries, companies are reporting clear progress as they move from pure data accumulation to high-quality processed data. Big data describes large, heterogeneous amounts of data that are often confusing. Smart data, on the other hand, filters these volumes and presents them in a structured, comprehensible form. The combination of both types of data forms the basis for a real Data intelligencewhich enables companies to react quickly, soundly and flexibly to market requirements.
Example from the retail sector: A company uses smart data to analyse purchasing behaviour more precisely. Instead of looking at all data in the same way, information on seasonal trends and customer preferences is filtered out in a targeted manner. This allows stocks and marketing campaigns to be controlled precisely, which avoids overstocking and at the same time increases the availability of the products in demand.
Likewise in industry, a manufacturing company has developed an early warning system for machine monitoring by analysing sensor data in real time. Faults can be recognised at an early stage and maintenance can be carried out in a targeted manner, which improves plant availability and reduces costs.
In the financial sector, data-intelligent segmentation of customer profiles enables customised offers. This not only improves customer satisfaction, but also the conversion rates for campaigns.
KIROI step 3: Unleash data intelligence through big & smart data
The third step in the KIROI approach helps companies to not only manage big data, but to actively transform it into smart data. This involves the following core aspects:
- Identification of relevant data sets in line with the company's objectives
- Preparation and quality control of data to enable reliable interpretation and decisions
- Integration of artificial intelligence and machine learning to automate analysis processes
These measures support the efficient deployment of resources and the data-based management of strategic initiatives.
Practical examples from various industries
A logistics company analyses real-time supply chain data in order to optimise transport routes. This allows bottlenecks to be recognised and rectified more quickly. The result: lower costs and greater delivery reliability.
In the area of marketing, an agency uses data-intelligent tools that generate valuable insights from customer data. This results in targeted campaigns that strengthen customer loyalty and minimise wastage.
Intelligent data processing is also improving patient care in the healthcare sector. Predictive models help to recognise health risks at an early stage and adapt individual therapies.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A manufacturing company used KIROI support to develop a data-intelligent early warning system. This involved analysing sensor data in real time in order to identify maintenance requirements at an early stage. The result was a measurable increase in plant availability and optimisation of resource utilisation.
The value of data intelligence for companies
Through the targeted use of smart data, companies can optimise their Data intelligence and act more competitively. The insights gained lead to better forecasts and more reliable decisions. In addition, data intelligence enables a more flexible response to market changes and more sustainable corporate development.
It is important that data intelligence is not understood as a rigid concept, but as a permanent companion that grows with projects. Partial automation through AI facilitates regular updates and adaptation to new challenges.
My analysis
The unleashing of the Data intelligence is a crucial step for companies that not only want to manage their data, but also utilise it profitably. KIROI Step 3 raises awareness of the value of Big & Smart Data and supports practical implementation. Clear processes and intelligent technologies transform data streams into usable insights. Companies benefit from improved decision-making, more efficient use of resources and greater adaptability to market requirements.
Further links from the text above:
[1] Big Data vs. Smart Data: Is More Always Better? - Netconomy
[2] Mastering data intelligence: KIROI Step 3 to Big & Smart Data - Sauldie
[3] Big data vs. smart data - Dataversity
[4] Unleashing data intelligence: KIROI Step 3 to Big & Smart Data - Sauldie
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