statistics

Der Status von Podcasting

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In den letzten Jahren haben sich Podcasts zu einer neuen Form der Verbreitung von Audioinhalten für ein breites, internationales Publikum entwickelt. Podcasts sind vor allem bei jüngeren Zuhörern und Digital Natives beliebt und eignen sich besonders gut für lange Audioinhalte wie Interviews und Vorträge, die tiefer in bestimmte Themen oder spezielle Interessen eindringen, als dies bei Radioformaten, die sich an die breite Öffentlichkeit richten, normalerweise möglich ist. Laut dem jüngsten Digital News Report des Reuters Institute hat mehr als ein Drittel der Befragten aus 22 Ländern im Monat vor der Umfrage einen Podcast gehört, wobei die Verbreitung in den verschiedenen Märkten sehr unterschiedlich ist. Die folgende Grafik veranschaulicht, wo die größten Podcast-Enthusiasten und Skeptiker leben. Infographic: The State of Podcasting | Statista Weitere Infografiken finden Sie bei Statista

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