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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

9 September 2024

Diffusion Models (Glossary)

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Diffusion models belong to the category of artificial intelligence and are primarily used in the field of image and data generation. They are a special type of algorithm that is trained to create meaningful images, texts or other data step by step from pure chance.

Imagine Diffusion Models as a digital artist: Initially, the "drawings" are just a wild jumble of pixels. Gradually, the algorithm intelligently removes the "noise" until a clear image emerges at the end. The more data the model uses during the learning process, the better the results.

An illustrative example: with the help of diffusion models, software can generate a completely new, realistic image from a few described keywords (such as "dog on the beach at sunset") that did not exist before. As a result, sectors such as advertising, design and the film industry are experiencing a real boost in innovation as creative processes are automated and accelerated.

Diffusion models have become a key tool for modern artificial intelligence and open up new possibilities in the digital world.

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