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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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2 January 2025

Digital Assets (Glossar)

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(1819)

Der Begriff Digital Assets ist besonders relevant in den Bereichen Digitale Transformation, Blockchain und eCommerce und Digitaler Handel. Digital Assets sind digitale Werte und Ressourcen, die einem Unternehmen oder einer Person gehören und einen bestimmten Wert haben. Dazu gehören beispielsweise Websites, Social Media Profile, digitale Bilder, Videos, Musikdateien, E-Books, spezifische Software, aber auch Kryptowährungen wie Bitcoin oder NFTs (Non-Fungible Tokens).

Stellen Sie sich Digital Assets als das digitale Gegenstück zu klassischen Vermögenswerten wie Bargeld, Immobilien oder Ausrüstungen vor. Im Geschäftsleben können Digital Assets entscheidend sein, um Markenbekanntheit zu schaffen, neue Kunden zu gewinnen oder Produkte online zu verkaufen.

Ein anschauliches Beispiel: Ein Online-Shop besitzt verschiedene Digital Assets – etwa Produktfotos, Videos zur Anwendung der Produkte, seine eigene Webseite und den Instagram-Kanal. Diese digitalen Werte sind für das Marketing und den Verkauf unverzichtbar und repräsentieren einen echten wirtschaftlichen Wert.

Der professionelle Umgang mit Digital Assets ist heute zentral für Unternehmen, um wettbewerbsfähig zu bleiben und den digitalen Wandel erfolgreich zu gestalten.

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Entdecken Sie, wie Digital Assets Ihr Business stärken! Jetzt informieren und digitale Werte erfolgreich verwalten.

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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