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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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2 January 2025

Digital Assets (Glossary)

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The term digital assets is particularly relevant in the areas of digital transformation, blockchain, eCommerce and digital commerce. Digital assets are digital values and resources that belong to a company or person and have a certain value. These include, for example, websites, social media profiles, digital images, videos, music files, e-books, specific software, but also cryptocurrencies such as Bitcoin or NFTs (non-fungible tokens).

Think of digital assets as the digital equivalent of traditional assets such as cash, property or equipment. In business, digital assets can be crucial for creating brand awareness, attracting new customers or selling products online.

An illustrative example: an online shop has various digital assets - such as product photos, videos on how to use the products, its own website and Instagram channel. These digital assets are indispensable for marketing and sales and represent real economic value.

The professional handling of digital assets is crucial for companies today in order to remain competitive and successfully shape the digital transformation.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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