Digital recruiting is becoming increasingly important when it comes to efficiently finding and retaining qualified specialists. Especially in times of skills shortages, companies are looking for innovative solutions that go beyond traditional methods. The combination of digital presence, a targeted approach and modern technology creates new opportunities in the competition for talent. This article provides insights into proven strategies and helps you to utilise digital recruiting profitably.
The power of digital recruiting for active sourcing
Active sourcing is the proactive search for and approaching of potential candidates - even if they are currently not actively looking for a job. Digital recruiting enables a targeted candidate search via platforms such as LinkedIn, Xing or specialised job boards. Companies create targeted search profiles, filter precisely and make contact. This allows them to discover talent that would otherwise often remain hidden.
Practical examples show how companies use digital recruiting: An IT company was looking for developers with specialised knowledge of Python and Kubernetes. The recruiters used LinkedIn Recruiter to filter profiles based on keywords and industry affiliation. The personalised approach led to a response rate of over 30 %. A medium-sized mechanical engineering company reported a similar result, finding valuable specialists through active searches via specialist forums and GitHub. In addition to online databases, one agency also uses online trade fairs and webinars for direct dialogue with talent.
BEST PRACTICE with one customer (name hidden due to NDA contract)
Digital recruiting was implemented here with a multi-channel approach. In addition to job portals, the client used LinkedIn to target passive candidates. The combination of automated research and personal contact via messaging significantly increased the quality of applicants. Prompt qualification in short video interviews meant that adjustments could be made quickly in the selection process.
Central tools and methods for successful digital recruiting
The use of modern technology makes active sourcing much easier. Candidate relationship management (CRM) systems help to maintain contacts and retain talent in the long term. Applicant tracking systems (ATS) support the management of large applicant pools. In addition, AI-supported tools are increasingly being used to analyse CVs and suggest suitable profiles.
Companies often report the following best practices:
- Personalised candidate approach with reference to individual profiles
- Multi-channel strategies from social media to specialised platforms and email campaigns
- Integration of video interviews for quick pre-selection
For example, a leading provider in the financial sector uses LinkedIn, Xing and Facebook in parallel for the publication of job advertisements and direct dialogue. A software company uses gamified assessments to test skills digitally and qualify candidates in a targeted manner. Universities are also actively involved, as reported by a pharmaceutical company that has established contact with graduates via digital career days.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A customer project in the engineering sector implemented an integrated ATS combined with social media campaigns. The automated pre-selection reduced the administrative effort by 50 %. Regular data analyses optimised the approach. This enabled the team to approach passive talent in a more targeted manner and increase the quality of applicants.
Tips for increasing the effectiveness of digital recruiting
Success in digital recruiting depends not only on tools, but above all on a well thought-out strategy. It is advisable to first define the exact target group and create a realistic candidate profile. This results in the appropriate channels and the tone of the approach.
Regular monitoring of success using KPIs such as response rates, time to hire and quality of applicants is another key. This makes it possible to recognise which measures provide support and where adjustments are necessary. It is also advisable to keep an eye on the candidate experience: Fast feedback, transparent communication and mobile optimisation are now standard.
Three practical examples:
- A startup uses targeted hashtags on Twitter and thus receives direct applications from the appropriate community.
- A hospital operator organises digital meetups where candidates can ask questions live - a good opportunity for an authentic exchange.
- A service provider accompanies the entire recruitment process with AI-supported analyses to avoid bias and promote diversity.
BEST PRACTICE with one customer (name hidden due to NDA contract)
As part of a project with iROI Coaching, a digital recruiting strategy was developed that not only appealed to passive candidates, but also sharpened the employer branding. Through targeted support, customers were able to professionalise their target group approach and thus achieve a higher quality of applicants.
My analysis
Digital recruiting unfolds its full effect in the interplay of innovative technologies, targeted candidate search and personalised approach. Active sourcing offers companies the opportunity to actively identify and individually approach talented candidates before they even respond to job offers. With a clear plan, the right software and consistent implementation, companies can sustainably improve their recruiting success. iROI-Coaching is happy to help you make the most of the many opportunities offered by digital recruiting and successfully support projects.
Further links from the text above:
[1] What Is Digital Recruiting? (Definition And Benefits) | Indeed.com India
[2] Active Sourcing: Targeted Recruiting - Hays
[5] Digital Recruiting: Definition & Benefits | BGC Group
[6] 7 proven ways to actively source candidates - WeAreDevelopers
[10] Active Sourcing: Examples, templates & tips from experts | HRpuls.com
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)