Digital recruiting is changing the way companies attract talent. Active sourcing in particular is conquering the talent market because it complements the traditional passive mode and enables a direct, targeted approach to specialists. This enables HR managers not only to find sought-after candidates, but also to actively attract them.
Digital recruiting: More than just online job adverts
Digital recruiting encompasses all methods and technologies that are used online to identify, approach and hire new employees. It goes far beyond the mere publication of job offers and utilises platforms such as LinkedIn, X (formerly Twitter) or special job boards. Companies benefit from this because it enables them to achieve greater reach and organise the application process more efficiently. In addition, automation tools and AI-supported systems facilitate the pre-selection of suitable candidates and contribute to quality assurance.
In practice, we see many examples from sectors such as IT, healthcare and industry. One IT service provider, for example, uses special digital assessment tools to evaluate programmers directly via online platforms. In hospitals, mobile applicant apps help to reach specialists in a time-efficient manner, even during shifts. Production companies combine digital presence with virtual job fairs to increase visibility in the regional environment.
How active sourcing secures young talent
Active sourcing is one of the most effective strategies within digital recruiting. Instead of passively waiting for applications, Talent Acquisition Managers proactively research and contact potential candidates. Especially in times of the war for talent, this proactive approach is sufficient for several reasons:
- Skilled workers are increasingly passive and are not actively looking for new jobs.
- The early establishment of talent pools enables positions to be filled more quickly.
- A targeted approach improves the candidate experience and increases loyalty.
For example, a start-up in the renewable energy sector, a consultancy in the automotive industry and a medium-sized software manufacturer use active sourcing to approach candidates directly on LinkedIn or Xing. They also rely on personalisation and attractive employer brand communication to arouse interest.
BEST PRACTICE with one customer (name hidden due to NDA contract) The financial services company implemented active sourcing as an integral part of its recruitment strategy. Regular, individual contact on social networks significantly reduced the time-to-hire. It also informed interested parties about digital events and thus provided targeted insights into the corporate culture.
Practical tips for successful active sourcing in digital recruiting
If you want to use active sourcing profitably, you should consider the following aspects:
- A thorough target group analysis ensures that the right platforms and channels are selected.
- The approach must be personalised and authentic in order to generate real interest.
- The use of modern tools makes it easier to find and manage talent, for example via specialised search functions and CRM systems.
For example, a manufacturing company combines active sourcing with employee recommendations via digital platforms. A logistics service provider uses chatbots to automatically answer initial questions from potential applicants. And a pharmaceutical company relies on video interviews for quick and personal dialogue, even over long distances.
Professional support for digital recruiting with iROI coaching
Many companies encounter questions and challenges when implementing digital recruiting and active sourcing. This is why iROI Coaching supports HR teams in strategically and successfully organising recruiting projects. This support includes the introduction of suitable software, the development of employer branding measures and the training of employees so that they can use digital tools effectively.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company from the technology sector implemented a holistic digital recruiting approach through iROI coaching. The integration of ATS systems, combined with targeted active sourcing, led to significantly higher applicant quality and noticeably improved the candidate journey.
iROI coaching also supports teams responsible for HR in the ongoing evaluation of relevant key performance indicators (KPIs) and provides impetus for optimising recruiting channels and processes, which is a decisive advantage, particularly in dynamic markets.
My analysis
Digital recruiting combines digital technologies with a modern, active approach and opens up new opportunities for companies to find suitable talent more quickly and accurately. Active sourcing is a central building block that usefully complements and improves existing methods. Experience shows that companies that use these strategies in an integrated and professionally supported manner often report more effective recruitment. iROI coaching can provide valuable support.
Further links from the text above:
[1] What Is Digital Recruiting? (Definition And Benefits) | Indeed.com India
[2] Active Sourcing: Effective Recruiting Strategies - Haufe Akademie
[5] Digital Recruiting: Definition & Benefits | BGC Group
[11] Modern recruiting methods & digital recruiting | WorkerHero
[18] Digital recruiting: How active sourcing secures your top talent
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