The term "digital trust score" originates from the areas of digital marketplaces, eCommerce and digital commerce as well as cybercrime and cybersecurity. It describes how much a person, a company or a digital service can be trusted on the internet.
A digital trust score works in a similar way to a rating on well-known online platforms. It collects various information - for example customer reviews, online shopping behaviour or technical security features - and calculates a score from this. The higher the score, the greater the digital trust.
For example: An online shop that offers secure payment methods, pays attention to data protection and has many positive customer reviews receives a high digital trust score. This signals to new customers that they can shop there with less risk.
Such digital trust scores help consumers to recognise reputable providers more quickly and motivate companies to act in a more trustworthy manner. At the same time, they play an important role in the fight against cybercrime, as they often make fraudulent providers recognisable at first glance.
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