The term "ethical data procurement" is particularly important in the areas of big data and smart data, artificial intelligence and digital society. It describes how companies and organisations collect, use and store data - in a fair, transparent and responsible manner.
Ethical data collection means that people's personal information may only be collected with their knowledge and consent. In addition, the data must be secure and must not be misused. In this way, data protection and the privacy of each individual should be safeguarded.
An illustrative example: A company wants to understand its customers better and asks them to voluntarily take part in an online survey. It provides clear information about what data is collected and what it is used for. The data is also anonymised so that it is not possible to draw conclusions about individual persons. Customers can decide to have their data deleted at any time.
Ethical data procurement strengthens people's trust in digital technologies and ensures that new developments, such as artificial intelligence, can also be used responsibly in the future. Companies that focus on ethical data procurement often have a decisive competitive advantage.
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