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4 July 2024

Extended Reality (XR) (Glossary)

Industry and Factory 4.0 Automation Digital transformation Virtual and augmented reality Sanjay Sauldie Glossary

Extended reality (XR) is particularly relevant in the areas of virtual and augmented reality, digital transformation and Industry and Factory 4.0. Extended reality (XR) describes the generic term for technologies that extend our real world with digital content or even create completely new, virtual environments. These include virtual reality (VR), augmented reality (AR) and mixed reality (MR).

With XR, companies can train employees virtually, repair complex machines remotely or present products without actually being on site. One example: In industry, technicians can use special XR glasses to be guided through digital instructions while servicing a machine. They see helpful instructions directly in their field of vision as if they were actually attached to the machine.

Extended reality (XR) makes processes more efficient, saves travelling costs and opens up new opportunities to connect the real and digital worlds. Companies benefit from modernising their processes and creating innovative customer experiences - from online shops with virtual fitting rooms to designing prototypes in digital space.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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