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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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17 May 2024

Generative AI (Glossar)

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Generative AI ist ein Begriff aus den Bereichen Künstliche Intelligenz, Digitale Transformation und Automatisierung. Er beschreibt Programme und Maschinen, die in der Lage sind, selbstständig neue Inhalte wie Texte, Bilder, Musik oder sogar ganze Videos zu erstellen. Anders als klassische Computerprogramme, die nur genau das machen, was man ihnen vorher vorgegeben hat, kann Generative AI aus vorhandenen Daten kreative Ergebnisse generieren.

Ein bekanntes Beispiel für Generative AI ist ein Textgenerator, der automatisch auf Basis weniger Stichworte einen vollständigen Artikel schreibt. Auch Chatbots, die eigenständig auf Kundenanfragen reagieren oder Bildgeneratoren, die aus einer einfachen Beschreibung ein realistisches Bild erschaffen, gehören zu dieser Technologie.

Generative AI bietet Unternehmen viele Möglichkeiten, etwa bei der Erstellung von Produktbeschreibungen im Online-Handel oder beim Schriftverkehr im Kundenservice. Auch im Bereich Marketing kann sie helfen, schnell und einfach ansprechende Inhalte zu produzieren. Generative AI spart somit Zeit und eröffnet ganz neue Wege, wie digitale Inhalte entstehen können.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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