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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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17 May 2024

Generative AI (Glossary)

Artificial intelligence Automation Digital transformation Artificial intelligence glossary

Generative AI is a term from the fields of artificial intelligence, digital transformation and automation. It describes programmes and machines that are able to independently create new content such as text, images, music or even entire videos. Unlike traditional computer programmes, which only do exactly what they are told to do, generative AI can generate creative results from existing data.

A well-known example of generative AI is a text generator that automatically writes a complete article based on a few keywords. Chatbots that respond independently to customer enquiries or image generators that create a realistic image from a simple description are also part of this technology.

Generative AI offers companies many opportunities, for example in the creation of product descriptions in online retail or in customer service correspondence. It can also help to produce appealing content quickly and easily in the area of marketing. Generative AI therefore saves time and opens up completely new ways of creating digital content.

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Discover how Generative AI creates creative content and supports companies. Find out more and optimise your processes now!

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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